Timothy W. Gleason, Dean
217 Allen Hall
1275 University of Oregon
Eugene OR 97403-1275
Carol Ann Bassett, associate professor (environmental journalism, magazine, writing about indigenous cultures). BA, 1977, Arizona State; MA, 1982, Arizona. (1998)
Thomas H. Bivins, John L. Hulteng Chair in Media Ethics and Responsibility; professor (communication ethics, communication history). BA, 1974, MFA, 1976, Alaska, Anchorage; PhD, 1982, Oregon. (1985)
Marquis E. Blaine, senior instructor (multimedia journalism, feature writing). BJ, 1993, Missouri, Columbia; MS, 2000, Oregon. (2003)
Carl R. Bybee, associate professor (communication and democracy, cultural studies, communication studies). BA, 1973, MA, 1976, PhD, 1978, Wisconsin, Madison. (1982)
Christopher Chávez, assistant professor (advertising, popular culture, media studies and globalization). BS, 1993, California State Polytechnic, Pomona; MA, 1995, MA, 2006, PhD, 2009, Southern California. (2012)
Patricia A. Curtin, Endowed Chair in Public Relations; professor (international public relations, research methods, culture and identity). AB, 1977, Earlham College; MA, 1991, PhD, 1996, Georgia. (2006)
Donna Davis, visiting assistant professor (strategic communication, public relations, virtual worlds). BA, 1981, MS, 2005, PhD, 2010, Florida. (2011)
Rebecca Force, instructor (broadcast news, multimedia journalism). BA, 1968, Vassar College. (2010)
Tiffany Derville Gallicano, assistant professor (public relations). BA, 1997, Willamette; MA, 2002, PhD, 2007, Maryland, College Park. (2007)
Harsha Gangadharbatla, associate professor (advertising, social and economic effects of advertising, new and emerging media). BE, 1999, Allahabad (India); MA, 2002, Michigan State; PhD, 2006, Texas, Austin. (2008)
Timothy W. Gleason, professor (communication ethics, communication law, news-editorial); Edwin L. Artzt Dean. BA, 1980, State University of New York, Empire State; MA, 1983, PhD, 1986, Washington (Seattle). (1987)
Lisa Heyamoto, visiting instructor (feature writing, multimedia journalism, magazine production), BA, 2001, Washington (Seattle); MS, 2011, Oregon. (2011)
Lauren J. Kessler, professor (narrative journalism, multimedia journalism, alternative media). BSJ, 1971, Northwestern; MS, 1975, Oregon; PhD, 1980, Washington (Seattle). (1980)
Torsten Kjellstrand, visiting assistant professor (photojournalism, multimedia and visual journalism). BA, 1984, Carleton College; MA, 1997, Missouri, Columbia. (2013)
David Koranda, senior instructor (advertising campaigns, media planning, strategic planning). BA, 1970, Wilkes; BS, 1978, Oregon. (2001)
Anna Klyueva, acting assistant professor (public relations). BS, 2000, Khujand State; MA, 2008, Oklahoma. (2011)
Peter D. Laufer, James Wallace Chair in Journalism: News-Editorial; professor (long-form journalism, radio journalism, international journalism). MA, 1986, American; PhD, 2009, Leeds Metropolitan. (2010)
Ed Madison, assistant professor (multimedia journalism, digital publishing, media entrepreneurship). BS, 1979, Emerson College; PhD, 2012, Oregon. (2012)
Scott R. Maier, associate professor (investigative journalism, computer-assisted reporting, quantitative methods). BA, 1977, Oberlin; MA, 1989, Southern California; PhD, 2000, North Carolina, Chapel Hill. (2000)
Gabriela Martinez, associate professor (electronic media, international communication, Latin American studies). BA, 1999, MA, 2000, San Francisco State; PhD, 2005, Oregon. (2005)
Kelli I. Matthews, instructor (public relations, strategic communication, social media). BA, 2001, MA, 2004, Oregon. (2011)
Debra L. Merskin, associate professor (communication studies; gender, race, and media; media and society). BA, 1983, South Florida, Tampa; MLA, 1989, South Florida, St. Petersburg; PhD, 1993, Syracuse. (1993)
Daniel L. Miller, associate professor (video production, documentary film and video). BS, 1983, MS, 1986, PhD, 1994, Oregon. (2001)
Daniel D. "Dan" Morrison, instructor (photojournalism, multimedia and visual journalism). BA, 1984, MPA, 1994, Texas, Austin. (2010)
Deborah K. Morrison, Carolyn Silva Chambers Distinguished Professor of Advertising (advertising and brand creativity, creative process, social responsibility). BJ, 1978, Sam Houston State; MA, 1984, PhD, 1988, Texas, Austin. (2006)
Joshua G. Netzer, instructor (strategic communication, persuasion, quantitative market research). BA, 1997, MA 1999, Washington State. (2007)
Julianne H. Newton, professor (visual communication, photojournalism, communication ethics); associate dean, undergraduate affairs. BA, 1970, Baylor; MA, 1983, PhD, 1991, Texas, Austin. (2000)
Jon Palfreman, KEZI Distinguished Professor of Broadcast Journalism (science, environmental, and medical journalism; long-form documentary). BS, 1971, University College, London; MS, 1972, Sussex; PhD, 2005, Glamorgan. (2006)
Sung J. Park, instructor (photojournalism, multimedia journalism). BS, 1991, MFA, 2010, Syracuse. (2010)
Laurie Phillips, assistant professor (public relations, strategic communication, social activism). BS, 2004, Mary Washington; MA, 2005, Texas, Austin. (2013)
Wes Pope, assistant professor (multimedia journalism). BA, 1996, Washington (Seattle); MA, 2010, Syracuse. (2012)
John T. Russial, associate professor (news-editorial, organizational change, technology studies). BA, 1973, Lehigh; MA, 1975, Syracuse; PhD, 1989, Temple. (1992)
William E. Ryan II, associate professor (graphic design, photojournalism, visual communication). BA, 1964, Loras; MA, 1975, EdD, 1991, South Dakota. (1987)
Biswarup "Bish" Sen, assistant professor (communication studies, global media, television studies). BA, 1975, St. Xavier's College, Kolkata; MA, 1982, Ohio State; PhD, 1990, Illinois, Urbana-Champaign. (2010)
Kim Sheehan, professor (advertising, consumer research and behavior, sustainability communication). BS, 1980, Northwestern; MBA, 1993, Boston University; PhD, 1998, Tennessee, Knoxville. (1998)
Gretchen Soderlund, assistant professor (media history, gender and media). BA, 1993, Virginia Commonwealth; PhD, 2002, Illinois, Urbana-Champaign. (2013)
Carol Stabile, professor (gender, race, and class in the media). See Women's and Gender Studies.
H. Leslie Steeves, professor (diversity and media, development communication and social change); associate dean, graduate affairs and research. BS, 1971, Vermont; MS, 1974, PhD, 1980, Wisconsin, Madison. (1987)
Tomas "Alex" Tizon, assistant professor (journalism). BS, 1984, Oregon; MA, 1986, Stanford. (2011)
Stephen Ward, professor (global journalism, media ethics); director, George S. Turnbull Portland Center. BA, 1973, St. Thomas; MA, 1975, Toronto; PhD, 1988, Waterloo. (2013)
Janet Wasko, Philip H. Knight Chair of Communication Research; professor (communication studies, political economy of communication). BA, 1973, MA, 1974, California State; PhD, 1980, Illinois. (1986)
Thomas H. Wheeler, professor (ethics of digital image manipulation, magazine writing and editing). BA, 1969, California, Los Angeles; JD, 1975, Loyola, Los Angeles. (1991)
Kyu Ho Youm, Jonathan Marshall First Amendment Chair; professor (communication law, international law, news-editorial). BA, 1980, Konkuk; MA, 1982, PhD, 1985, Southern Illinois; MSL, 1998, Yale; MSt, 2006, Oxford. (2002)
Charles F. Frazer, professor emeritus. AB, 1968, Rutgers; MA, 1972, Fairfield; PhD, 1976, Illinois. (1990)
Arnold Ismach, professor emeritus. BA, 1951, Oklahoma; MA, 1970, California, Los Angeles; PhD, 1975, Washington (Seattle). (1985)
Ann C. Maxwell, associate professor emerita. BA, 1973, MA, 1975, California State, Fullerton; PhD, 2008, Pacifica Graduate Institute. (1986)
Duncan L. McDonald, professor emeritus. BS, 1966, Ohio; MS, 1972, Oregon. (1975)
Karl J. Nestvold, professor emeritus. BS, 1954, Wyoming; MS, 1960, Oregon; PhD, 1972, Texas, Austin. (1961)
Stephen E. Ponder, associate professor emeritus. B.A., 1964, Washington (Seattle); MA, 1975, George Washington; PhD, 1985, Washington (Seattle). (1985)
Deanna M. Robinson, professor emerita. BA, 1964, MA, 1972, PhD, 1974, Oregon. (1976)
Ronald E. Sherriffs, professor emeritus. BA, 1955, MA, 1957, San Jose State; PhD, 1964, Southern California. (1965)
James R. Upshaw, professor emeritus. BA, 1962, San Diego State. (1992)
William B. Willingham, associate professor emeritus. AB, 1957, MA, 1963, Indiana. (1965)
The date in parentheses at the end of each entry is the first year on the University of Oregon faculty.
The School of Journalism and Communication offers programs leading to bachelor’s, master’s, and doctoral degrees. Undergraduate students major in the following: journalism, journalism: advertising, journalism: media studies, or journalism: public relations. The school also offers a minor in media studies and participates in four interdisciplinary programs: the major in cinema studies, the major in general social science, the certificate in film studies, and the minor in multimedia. Master’s degree majors are journalism, journalism: magazine, jounalism: multimedia, journalism: news-editorial, media studies, and strategic communication (the school is no longer accepting applications for the master’s degree in journalism: advertising). The PhD program in media studies develops scholars and teachers who can critically examine questions of communication and society from many perspectives.
The school, which started as a department in 1912 and became a professional school in 1916, is one of the oldest journalism schools in the United States and one of the most broadly conceived. It is accredited by the national Accrediting Council on Education in Journalism and Mass Communications.
The undergraduate program is based on the premise that the best professional communicator is broadly educated. In accordance with national accrediting standards, students must take at least 104 credits in courses outside the School of Journalism and Communication. A maximum of 76 credits in the 180-credit undergraduate program may be in journalism and communication courses. Students learn about media practice and effects. They study the role of the media in society, the history of journalism, visual communication, the ethics of media practices, the economics of the media, new media technologies, international communication, diversity in the media, and the legal and social responsibilities of the media.
In addition, undergraduates take a two-term series of courses called Gateway to Media that immerses them in the fundamentals of digital storytelling, including multimedia story development and delivery across traditional, digital, and social platforms. The intent of this series of courses is to develop basic literacies and competencies for students who engage in collaborative media projects.
Majors are encouraged to consider a second major or a minor in a field related to their career goals. Preparation in a second field is a valuable addition to a student’s education and enhances employability.
The school’s faculty members are scholars and researchers who combine academic background with professional experience in their teaching fields. Among them are copywriters, designers, and advertising agency executives; newspaper reporters and editors; public relations executives; broadcast journalists and documentarians; communication researchers; photojournalists; and magazine writers and editors. The faculty’s influence extends beyond the university campus through scholarly and professional publication, consulting, creative design, documentary filmmaking, radio and multimedia production, and textbooks and trade books in such areas as advertising, language skills, ethics, literary nonfiction, international public relations, information gathering, media criticism and history, reporting, visual communication, political communication, public relations writing, graphic arts, magazine writing, and public broadcasting.
Many students are active in campus affairs, working for the campus newspaper; the university’s radio station; the student-run advertising, design, video, and public relations agencies; the award-winning Flux and Ethos magazines; television and online programs; and alternative and online publications. The school also encourages them to participate in UO chapters of Ed on Campus, Ad Society, National Broadcasting Society, National Press Photographers Association, Public Relations Student Society of America, Society of Professional Journalists, and such national venues as the One Club for Art and Copy. Internships are encouraged and available at newspapers, magazines, broadcast stations, advertising agencies, public relations offices, nonprofit organizations, government offices, video production firms, online publications, and public policy offices.
The school’s George S. Turnbull Portland Center at the White Stag Block offers a gateway to the state’s media center. Academic programs include the Portland Experience, a term-long, residential internship program for undergraduates, and Portland-based master’s degree programs in journalism: multimedia and strategic communication, as well as public lectures, Internet programs, regional and national academic conferences, and professional development programs. The Turnbull Center is also home to Karla Kennedy, the school’s scholastic journalism outreach coordinator and executive director of the Northwest Scholastic Press. Current information on the center’s programs is available on the school’s website.
Preparation. The best preparation for journalism majors is a broad college-preparatory program with emphasis on language skills, English literature, economics, history, and the political and social sciences. Prospective students also benefit from the study of mathematics, statistics, computer applications, and second languages.
Community college students planning to transfer to the School of Journalism and Communication should concentrate on college-transfer courses, especially in literature, economics, and history, that fulfill university requirements and the school’s general-studies requirements. Almost all professional courses are taken at the School of Journalism and Communication. Advising material is available to community college students online.
The School of Journalism and Communication occupies Eric W. Allen Hall, named in memory of the school’s first dean. Allen Hall underwent a major renovation in 2012 that updated all facilities and added 18,000 square feet of space. Included in the renovation is an open and collaborative digital commons that will provide students with twenty-four-hour access to the school’s computer labs during academic terms. Allen Hall offers wireless Internet connection, as does most of the campus. Fully equipped laboratories support writing, editing, design, video and audio, digital photography, mobile media, and web production. The school’s Carolyn S. Chambers Electronic Media Center houses video and audio production facilities, and the Student Services Center supports academic-, internship-, and career-advising services for journalism and communication students. Seminars, meetings, and special events are held in the Hall of Achievement, which honors more than fifty distinguished alumni and faculty members of the school. The atrium is filled with course-related activities, student meetings, and special events throughout the year. The school receives the newspaper services of the Associated Press. Knight Library, the main branch of the university’s library system, houses an extensive collection of the literature of journalism and communication.
Scholarships. More than $500,000 in scholarships, ranging from $300 to $15,000, are offered by the School of Journalism and Communication with the support of endowments and contributions. Applications are available on the school’s website.
Information about admission and degree requirements, advising materials, sample programs, internships, and careers is available on the school’s website. The office of the director of student services is in 134 Allen Hall.
The goal of building greater social, political, cultural, economic, and intellectual diversity among students and members of the faculty and staff as well as in our curriculum, public scholarship, and communities is central to the school’s mission: to prepare professional communicators, critical thinkers, and responsible citizens for a global society. The promotion and practice of freedom of expression and intellectual inquiry across an evolving media environment are integral to the school’s long and proud tradition of academic excellence. Discrimination of any kind, disrespect for others, or inequity in educational opportunity are unacceptable.
Students enrolled in the School of Journalism and Communication as well as its faculty, staff, and administrators are expected to meet the highest standards of conduct as defined in the school and university codes of conduct and relevant professional codes of ethics. The school reserves the right to deny admission or graduation of a student found to be in violation of these codes.
Students have access to technical support for computer issues at the help desk in 319 Allen Hall. In 113 Allen Hall, video and photo production equipment is available for checkout to students enrolled in designated courses in those areas.
The School of Journalism and Communication expects students to have regular and reliable access to a laptop computer. Instructors specify technology expectations on the first day of class, in the class syllabus, or both. Some instructors require a laptop for the entire class or just part of the class; some require that no laptops be present in class.
The role of the school’s undergraduate program is to provide students with the creative, critical, and problem-solving skills they need to become ethical, professional communicators and critical media consumers.
New students planning to major in journalism enter the university as premajors and do not need to meet special admission requirements beyond the general university requirements.
Each premajor is assigned to a journalism and communication advisor who assists in planning programs, answering questions, and tracking progress toward admission as a major and toward graduation. Students should check with an advisor at least once a year to ensure that requirements are being met. The director of student services for the school supervises undergraduate academic advising.
A university student in another major may switch to a journalism premajor online on the School of Journalism and Communication website. To become a premajor, a student must have a minimum cumulative grade point average (GPA) of 2.00 for all work at the University of Oregon.
Core Curriculum. Students must complete the school’s core curriculum: Media Professions (J 100), Grammar for Communicators (J 101), and Media and Society (J 201).
Premajors must take the core courses for letter grades and earn grades of C or better.
Admission to the School of Journalism and Communication is competitive. The faculty considers applications from premajor students who have
A student’s GPA is a major factor in the admissions decision. Students with a GPA of 3.25 or higher are guaranteed admission to the major.
Applicants with grade point averages between 2.90 and 3.24 are evaluated and judged competitively by an admissions committee as applications are received. The admissions committee considers the requirements listed above and other materials that applicants submit, including a personal statement, letters of recommendation, and a portfolio. Students with a GPA below 2.90 may petition the committee for admission. The committee has the option of waiving any of the requirements listed above if evidence of a candidate’s high potential for success in the major is presented and approved.
Students transferring to the University of Oregon School of Journalism and Communication enter as premajors. They apply to the University of Oregon Office of Admissions and are accepted as premajors if they meet the university’s general standards for admission. To be admitted to major status, transfer students must meet the school’s requirements for admission as outlined above.
Transfer Credit. The School of Journalism and Communication accepts journalism credits earned at other colleges and universities as follows:
Transfer students who want to discuss the transfer policy may consult the associate dean, director of student services, or academic advisors.
Majors must meet the UO requirements for the bachelor of arts (BA) or bachelor of science (BS) degree. In addition, they must meet the following requirements of the School of Journalism and Communication:
1. Satisfactory completion of a minimum of 60 credits and a maximum of 76 credits in journalism, of which at least 27 must be taken at the University of Oregon School of Journalism and Communication and at least 24 must be upper division
2. Satisfactory completion of at least 104 credits in academic fields other than journalism. A student who graduates with 180 credits must count no more than 76 credits (including transfer credits) in journalism toward the degree
3. After being accepted as majors, students must complete the Gateway to Media course series with grades of mid-C or better in each course. The Gateway series offers students an integrated curriculum to be taken concurrently and sequentially. Gateway to Media I (J 205) and Gateway to Media II (J 206) are corequisite courses and must be taken in the same term; Gateway to Media III (J 207) must be taken in the term immediately following the first two. Grades for J 205 and J 206 are coordinated as an 8-credit unit in which a student earns the same grade for both courses. In accordance with the school's policy, a student must earn a C or better in J 205 and J 206 before advancing to J 207 and a C or better in J 207 before advancing in the major. Students who fail to enroll in J 207 in the term immediately following J 205 and 206 or who fail to earn a C or better in J 207 must repeat J 205 and 206.
4. Students must take a minimum of 20 credits in one of four major specializations (or tracks): journalism; journalism: advertising; journalism: communication studies; or journalism: public relations, including prerequisities:
Journalism. Reporting I (J 361) and Reporting II (J 462) or The Journalistic Interview (J 483). Three additional "pathway" courses, approved by the student’s faculty advisor, are required. The pathway is an individual course plan that reflects a student’s professional goals and career objectives. Students may select from Digital Video Production (J 331), Writing for Multimedia (J 333), Photojournalism (J 365), Feature Writing I (J 371), Survey of the Documentary (J 416), Editing Theory and Production (J 419), Documentary Production (J 421), Reporting for Electronic Media (J 432), Advanced Television News (J 434), Newspaper Editing (J 461), Specialized Reporting (J 463), Newspaper Design (J 464), Cyberjournalism (J 465), Advanced Photojournalism (J 466), Advanced News Editing (J 468), Feature Writing II (J 472), Magazine Feature Editing (J 473), Magazine Industry and Strategies (J 474), Flux Magazine Production (J 475), and Magazine Design and Production (J 476)
Journalism: Advertising. The Creative Strategist (J 456), to be taken first; three courses selected from Advertising Media Planning (J 443), Agency Account Management (J 444), Advertising Research (J 445), Curiosity for Strategists (J 457), Writing Design Concepts (J 458), Branding and Content (J 459), or Brand Development [Topics: Interactive Media; Green Brand Strategies; Social and Digital Brand Strategies; Designing for Media] (J 460); and one course selected from Advertising Campaigns (J 448) or Advanced Advertising Campaigns (J 449) . Portfolio development seminars and workshops are recommended for all advertising students.
Journalism: Media Studies. Introduction to Media Studies (J 314); three courses selected from Gender, Media, and Diversity (J 320), Communication Law (J 385), Communication History (J 387), International Communication (J 396), Media Ethics (J 397); three courses selected from Issues in Communication Studies (J 412), Issues in International Communication (J 467), Research Methods (J 495), Communication Ethics and Law (J 496); one 4-credit course approved by advisor in video production, reporting, magazine writing, photography, or multimedia production; and Communication Studies Capstone (J 413)
Journalism: Public Relations. Principles of Public Relations (J 350), Strategic Writing and Media Relations (J 440), Strategic Public Relations Communication (J 452), Strategic Planning and Cases (J 453), and Public Relations Campaigns (J 454). Majors in journalism: public relations also must include J 495 Research Methods [Topic: Strategic Communication Research Methods] as one of their four context courses (explained below)
5. Students in all majors must take courses that place their specialization within a specific context, such as ethics, history, law, diversity, or international communication. Students majoring in journalism, journalism: advertising, or journalism: public relations must take two 300-level and two 400-level context courses. Students majoring in journalism: communication studies must take three 300-level and three 400-level context courses. Each major track may specify one context course as a requirement. 300-level context courses include Gender, Media, and Diversity (J 320), Communication Law (J 385), Communication History (J 387), International Communication (J396), and Media Ethics (J 397). 400-level context courses include Issues in Communication Studies (J 412), Issues in International Communication (J 467), Research Methods (J 495), and Communication Ethics and Law (J 496)
6. Majors and premajors must take all school courses for letter grades unless a course is only offered pass/no pass (P/N). All graded journalism courses taken to satisfy the major must be passed with a grade of mid-C or better
7. A cumulative GPA of 2.70 or better in courses taken in the School of Journalism and Communication at the time of graduation
General-Studies Courses. Because the School of Journalism and Communication believes in a broadly based education for its majors, students must complete the following College of Arts and Sciences courses:
1. 16 credits in literature (see Definitions, Limitations, and Policies below). A maximum of 8 credits in one of the following categories may be used to satisfy this requirement
a. Literature courses taught in a second language that are taken as part of a student’s program of study in that language
b. Courses treating film or television as literature, which must have a significant reading and writing component
2. 8 credits in history
3. 8 credits in economics
4. 8 credits of course work in each of three subject codes in the College of Arts and Sciences that have not been used to satisfy requirements 1 through 3 above. Eligible subject codes are listed in the current Survival Guide, available online
Courses numbered 196, 198, 199, 399–406, or 408–410 may not be used to fulfill these requirements.
Foreign-language courses used to fulfill the university’s bachelor of arts requirement and writing courses used to fulfill the university composition requirement may not be used to fulfill the general-studies courses requirement.
Literature. Courses include
Internship. A major may earn no more than 4 credits in Internship (J 404).
The honors program is designed to give high-achieving students the opportunity to develop analytic, creative, critical thinking and research skills in small-group, discussion-oriented courses. The program encourages the development of a small multidisciplinary community of budding scholars from within the School of Journalism and Communication.
Students take three honors courses focusing on media theory, research, or issues, which partially fulfill the context course requirement. In addition, students complete an original piece of scholarship or creative work in the senior year.
The program targets journalism majors entering their junior year who have a minimum 3.50 cumulative UO GPA. Applications are accepted each spring for the following year’s cohort. Clark Honors College students are eligible to apply. More information is available on the school's website.
The School of Journalism and Communication offers a minor in media studies, which gives students an overview of the role of the media in society. The minor requires 24 credits, of which 15 must be upper division.
Students who want to minor in media studies should declare the minor online, on the school's website. Students may submit petitions to apply other journalism courses to the minor. A minimum University of Oregon GPA of 2.00 is required to declare the minor.
Media and Society (J 201)
Choose from the following: Gender, Media, and Diversity (J 320), Principles of Advertising (J 340), Principles of Public Relations (J 350), Communication Law (J 385), Communication History (J 387), Media Ethics (J 397), Issues in Communication Studies (J 412), Issues in International Communication (J 467), Research Methods (J 495), Communication Ethics and Law (J 496). The repeatable courses—J 412, 467, 495, and 496—may be taken more than once when the topic varies.
All courses for the minor must be passed with a grade of mid-C or better.
Students who already have a bachelor’s degree and want to earn a second bachelor’s degree in the School of Journalism and Communication may apply for premajor status through the university’s Office of Admissions. Upon fulfilling the requirements for application for admission, they may apply for major status. Students must complete all of the school’s requirements for graduation including the school’s arts and sciences requirement and university requirements for the BA or BS. Credits, including transfer credits, earned for the first bachelor’s degree may count toward meeting the requirements as long as they conform to the transfer-credit policy outlined previously.
The cinema studies major, which leads to a bachelor of arts degree, gives students the opportunity to study moving-image media as multicultural, transnational, and humanistic phenomena. This multidisciplinary major is a joint program of the College of Arts and Sciences, the School of Architecture and Allied Arts, and the School of Journalism and Communication.
More information is available in the Cinema Studies section of this catalog under the College of Arts and Sciences.
Through the multimedia minor, undergraduates study print, time-based, and interactive digital arts; web programming, digital imaging, writing for multimedia, and digital audio and sound design. The interdisciplinary program spans the Department of Art, Department of Computer and Information Science, School of Journalism and Communication, and the School of Music and Dance.
More information is available in the Minor in Multimedia section of this catalog under the Department of Art.
The master of arts (MA) and master of science (MS) programs at the University of Oregon School of Journalism and Communication seek to expose students to a wide range of ideas concerning the structure, function, and role of the media in society. The goals are to educate students to be mass media leaders and decision-makers who actively contribute to improving the quality of the media and to prepare students for doctoral studies.
The PhD degree program in media studies trains candidates to do research on a broad array of interdisciplinary questions related to communication and society. The school features course work that explores the cultural, economic, and political aspects of communication and society. Three overlapping areas of faculty and program strength are media institutions; ethics, law, and policy; and international and multicultural communication. The program emphasizes an appreciation of quantitative and qualitative methodologies and offers faculty expertise in content analysis, survey methodology, historical and legal methods, discourse analysis, ethnography, and oral history. Faculty members in departments and schools outside the School of Journalism and Communication have complementary areas of conceptual and methodological expertise to assist in guiding doctoral research.
Information about and applications for graduate programs are available on the School of Journalism and Communication website.
The school provides a number of graduate scholarships and graduate teaching fellowships. Scholarships range from $500 to $15,000. Fellowships include a complete tuition waiver and a stipend for the academic year. Graduate teaching fellows assist faculty members with teaching, research, and administrative responsibilities.
Admission materials and applications for scholarships, fellowships, and other financial assistance must be submitted by the deadlines stated under Admission Requirements. Applicants may apply for both a scholarship and a fellowship.
A firm mastery of English, including American mass-communication idiom, is necessary for success at the graduate level. International students who lack such mastery are required to attend courses at the American English Institute on campus before participating in the graduate program. Though these courses do not carry graduate credit, they qualify to meet students’ visa requirements. The best time to enroll in the institute’s courses is the summer session preceding the first term in the graduate program.
Admission to the graduate program is granted for fall term for journalism: multimedia, media studies, and strategic communication; summer session for the Eugene-based professional major in journalism. Application materials are the same for the master’s and the doctoral programs. Applicants to the master’s programs must have received a BS or BA or equivalent by fall enrollment; applicants eligible to attend the doctoral program must have received an MA or MS or equivalent. To be considered for admission, an applicant must submit the following:
a. Either a Test of English as a Foreign Language (TOEFL) score of 100 or better or an International English Language Testing System (IELTS) score of 7 or better
b. A score on the Test of Spoken English (TSE). A minimum score is not required for the TSE
Application deadlines are January 1 for doctoral applicants, February 1 for master’s degree applicants in journalism, media studies, and strategic communication, and March 1 for master's degree applicants in journalism: multimedia. Applicants for the strategic communication master’s degree may apply after February 1 until student registration reaches its maximum.
Advising. An advisor is appointed for each graduate student in the school by the director of graduate studies.
Course programs for graduate students are planned individually in consultation with advisors. Graduate students should meet with their advisors at least once a term.
A graduate student in the School of Journalism and Communication cannot elect the pass/no pass (P/N) option for a graduate course offered by the school unless that course is offered P/N only.
This major emphasizes communication theory and research, possibly preparatory to work for a PhD degree. An undergraduate education in journalism and communication or professional experience is required for admission. Candidates for this MA or MS degree must earn at least 46 graduate credits with a cumulative GPA of 3.00 or higher. Courses that do not carry graduate credit are not considered in determining the graduate GPA.
The course of study concludes with either a thesis or a professional project. Students typically take five or six terms to complete the program. Specific requirements follow:
This graduate program is based at the School of Journalism and Communication’s George S. Turnbull Portland Center. The program, offered evenings and weekends, provides advanced conceptual and tactical skills for working professionals in industries such as public relations, advertising, marketing communication, and corporate communication. Successful applicants typically have significant professional experience as well as strong academic credentials. Candidates for this MA or MS degree must earn at least 50 credits with a cumulative GPA of 3.00 or better. Courses that do not carry graduate credit are not included in the GPA.
The course of study concludes with a professional project. Students typically take six terms to complete this program.
The program consists of a core of required 4-credit journalism and communication courses complemented by 2-credit, shorter-term workshop courses, concluding with a 6-credit final project. The required course work falls into four programmatic categories:
Specific requirements follow:
Strategic Communication Core (18 credits). Foundations of Strategic Communication (J 621); Creativity in Strategic Communication (J 623); rotating electives.
Business Core (12 credits). Strategic Communication: Finance for Strategic Communication (J 624); three courses in marketing and management, chosen with the help of an advisor.
Mass Communication Core (14 credits). Strategic Communication Research Methods (J 595), Terminal Project (J 609), Mass Communication and Society (J 611).
Professional Specialization Elective Core (6 credits). Select three 2-credit workshops from Strategic Communication: [Topic] (J 624).
See the School of Journalism and Communication website for more detailed and up-to-date information about application requirements, the curriculum, and final project options.
This program is based at the School of Journalism and Communication’s George S. Turnbull Portland Center and leads to a master of arts or master of science degree in journalism: multimedia. Offered evenings and weekends, it is designed to prepare journalists with the skills needed for multimedia storytelling and for the entrepreneurial imperatives of the contemporary media business environment.
Contemporary journalists not only must have the fundamental skills and values of the field but also must know how to tell stories across multiple distribution channels (emerging digital platforms as well as print and broadcast) and understand the business environment of the new and constantly evolving media world. Tomorrow’s journalist must be both collaborative and independent, and comfortable working both inside and outside of traditional organizational structures.
The program consists of a core of required 4-credit journalism and communication courses complemented by 2-credit, shorter-term workshop courses as well as graduate-level course work in an approved area of content outside of journalism and multimedia. The course of study concludes with a professional project that allows the student to report and produce a professional-quality multimedia project under the guidance of an advisor. To prepare for the project, students take a minimum of four terms (including one required summer course).
Successful applicants typically have professional experience as well as strong academic credentials. Candidates for this MA or MS degree must earn at least 48 credits with a cumulative GPA of 3.00 or better. Courses that do not carry graduate credit are not included in the GPA.
See the School of Journalism and Communication website for more detailed and up-to-date information about application requirements, the curriculum, and final project options.
These majors are designed for students who have little or no academic or professional background in communication media and who want to acquire professional skills. Participants earn either an MA or an MS degree with a major in journalism, journalism: magazine, or journalism: news-editorial. Journalism graduate students may opt to specialize in science and/or environmental reporting; see the school's website for more information.
Candidates for the PhD degree in media studies typically take about 80 graduate-level credits of course work beyond the master’s degree; the exact number of credits depends on the student’s graduate-study experience. The program concludes with a dissertation. Specific requirements follow.
Core Sequence. Within the first three terms of study, the student must complete the core sequence of courses: Proseminar I (J 640), Qualitative Research Methods (J 641), Quantitative Research Methods (J 642), Proseminar II (J 643).
Outside Field. In close consultation with an academic advisor and the school’s graduate studies director, each student designs an integrated outside-field component for his or her program. Because the program stresses the interconnection of communication with other disciplines, the 18-credit outside field may involve more than one outside department.
Methodological Tool Requirement. Two methods courses, in addition to Qualitative Research Methods (J 641) and Quantitative Research Methods (J 642), taken within or outside the school.
Additional Seminars in Communication. At least three 600-level courses in the School of Journalism and Communication, subject to approval by the school's graduate affairs committee. Except for Seminar (J 607), J 601–610 do not count toward this requirement.
University Teaching. PhD candidates must complete Teaching and the Professional Life (J 619). Appropriate teaching experiences are arranged following completion of the course.
Comprehensive Examination. After course work is complete, the student, the graduate studies director, and the student’s comprehensive examination committee schedule an examination that requires a synthesis of what the student has learned.
Proposal. After passing the comprehensive examination, the student writes a dissertation proposal. The proposal must be approved in writing at a meeting of the dissertation committee, usually within one term of the comprehensive exam. The committee must approve the proposal before the student may advance to candidacy and enroll in dissertation credits.
Dissertation. A dissertation (18 credits in J 603) is the final step in the doctoral program. It is a professionally central experience in the design, conduct, and dissemination of original research. It is written after the student’s proposed dissertation topic is approved.
Any student who is unconditionally admitted to the Graduate School may earn a certificate in communication ethics as an enhancement to a graduate degree. However, the certificate may be of particular interest to the journalism school’s master’s and doctoral students.
The certificate program is designed to provide students with the ability to apply and teach both theoretical and applied ethical decision-making strategies covering a variety of media—from print and broadcast journalism to advertising and public relations, including both message construction and the multiple delivery systems associated with the modern mass media (print, broadcast, electronic, and digital).
Students should be able to fulfill the program requirements within a two-year period, normally in conjunction with their primary graduate emphasis.
The graduate certificate in communication ethics requires 28 credits in courses approved by the journalism school's graduate committee.
Mass Communication and Society (J 611) is a requirement for all School of Journalism and Communication master's students. However, it does not count toward the 28 credits required for the graduate certificate.
The following list represents the courses resident in the journalism school from which the remaining core credits must be taken. Students, particularly at the doctoral level, are encouraged to make the 600-level courses a priority. The following list represents courses that have been identified as having a strong or exclusive focus in communication ethics, including topics highly relevant to ethics study.
The above courses are generally taught at least once a year. Substitutions may occur if courses are not available. Other, relevant courses may also be substituted for courses on this list as they are developed or are considered germane to an individual student’s program.
Outside Course Work. With advising, students must choose at least two courses (8 credits) from one or more departments or programs outside the school, depending on professional goals. Courses are approved based on relevance to the individual student’s goals for the program, vetted by an advisor in consultation with the instructor of the suggested course, and approved by the advisor. Ultimately, program coherence is gained through the core offerings in the school, but may be greatly enhanced through careful choices of outside course work. In most cases, courses in the philosophy department are encouraged as outside choices.
Application. Application to the certificate program should be made in writing to the journalism school graduate director. For more information on the program and application procedure, contact Tom Bivins, John L. Hulteng Chair in Media Ethics and Responsibility, 541-346-3740, firstname.lastname@example.org.
Prior to graduation, application for granting of the certificate must be made to the Graduate School. For details, contact Petra Hagen, graduate secretary for the journalism school.
The following acronyms are used to abbreviate undergraduate majors in course descriptions: J (journalism), JAD (journalism: advertising), JCOM (journalism: media studies), JPR (journalism: public relations).
100 Media Professions (2) Introduction to dynamic media and communication professions, opportunities, and issues, as well as to majors in journalism and communication.
101 Grammar for Communicators (2) Intensive review of grammar, word use, spelling, and principles of clear, concise writing. Introduction to media style. Premajor status required.
196 Field Studies: [Topic] (1–2R)
198 Colloquium: [Topic] (1–2R)
199 Special Studies: [Topic] (1–5R)
201 Media and Society (4) Introduction to the critical examination of the roles of media in society.
205 Gateway to Media I (4) Integrates critical thinking with professional media skills needed for nonfiction storytelling in a multimedia environment. Sequence. Coreq: J 206. Majors only.
206 Gateway to Media II (4) Integrates critical thinking, creative thinking, and basic skills for nonfiction storytelling through words, photos, audio, and video. Sequence. Coreq: J 205. Majors only.
207 Gateway to Media III (4) Integrates critical thinking and intermediate nonfiction storytelling across media platforms. Sequence. Majors only.
208 Introduction to Documentary Production (4) Introduction to the theory and practice of documentary production. Focuses on aesthetics, technology, research, and writing fundamentals of documentary making, covering preproduction, production, and postproduction. Cinema studies majors only.
209 Understanding Media (4) Enhances media literacy through examination of contemporary issues in media use and practice, the media as popular culture, and ways the media affect participation in public discourse. For nonmajors.
314 Introduction to Media Studies (3–4) Presents a historical overview of the study of media, with in-depth discussion of primary theoretical approaches and their application to the current media environment. JCOM majors only. Prereq: J 201 with a grade of mid-C or better.
315 (H) Honors Media Theory and Research (4) Foundation course for honors program. Introduction to seminal theories in communication; overview of methodologies used in the study of theories. Acceptance into School of Journalism and Communication honors program required for enrollment.
320 Gender, Media, and Diversity (4) Critical study of the media with regard to gender, race, ethnicity, and other social divisions. Ramification and possible mechanisms of change. Sophomore standing required. Prereq: J 201 with a grade of mid-C or better.
330 Introduction to Electronic Media (4) Introduction to aesthetic and technical elements, as well as professional issues, involved in communication through video and audio. J majors only. Prereq: J 207 with a grade of mid-C or better.
331 Digital Video Production (4) Introduction to techniques of single-camera field video production. J and cinema studies majors only. Prereq: J 207 or 208 with a grade of mid-C or better.
333 Writing for Multimedia (4) Introduction to the process and practice of writing for multimedia, including print, audio-video, computer-assisted presentation, web-based applications, and striking the balance between word and image. J majors or multimedia minor standing required. Prereq: J 207 or ARTD 250, 251, 252.
340 Principles of Advertising (4) Role of advertising in the distribution of goods and services; the advertising agency; the campaign; research and testing; the selection of media: print, electronic, outdoor advertising, direct mailing. Not for JAD majors.
342 The Creative Strategist (4) Creative approaches to ideation and strategic thinking for all advertising specialties. Emphasis on creative process, generative techniques, teamwork, career planning, industry trends. Journalism: advertising majors only. Prereq: J 205, 206 with a grade of mid-C or better.
350 Principles of Public Relations (4) Overview of public relations practice in a diverse global society, including theory, career opportunities, history, communication forms and channels, and legal and ethical concerns.
352 Strategic Writing and Media Relations (4) Writing-intensive lab; students produce strategic, theory-based content for multiple media platforms using various journalistic styles and storytelling skills and incorporating ethical media-relations practices. Prereq: J 207, 350 with a grade of mid-C or better.
361 Reporting I (4) News gathering and writing. Extensive writing inside and outside of class in a variety of forms: news, features, interviews, multimedia scripts. J majors only. Prereq: J 207 with a grade of mid-C or better.
365 Photojournalism (4) Visual reporting techniques, with emphasis on practice, law, and ethics of photojournalism and photographic communication. Laboratory- and portfolio-intensive. Majors only. Prereq: J 207 with a grade of mid-C or better.
371 Feature Writing I (4) Introduction to feature writing for print and online media; marketing your ideas and stories. J majors only. Prereq: J 361 with a grade of mid-C or better.
385 Communication Law (4) Legal aspects of the media: constitutional freedom of expression, news gathering, access to public records, libel, privacy, copyright, advertising, electronic media regulation, and antitrust. Prereq: J 201 with a grade of mid-C or better.
387 Communication History (4) The changing structure and character of the media in the United States. Prereq: J 201 with a grade of mid-C or better.
396 International Communication (4) National and cultural differences in media and information systems, global news and information flows, implications of rapid technological change, and communication and information policies. Prereq: J 201 with a grade of mid-C or better.
397 Media Ethics (4) Ethical problems in the media: privacy, violence, pornography, truth-telling, objectivity, media codes, public interest, media accountability. Prereq: J 201 with a grade of mid-C or better.
399 Special Studies: [Topic] (1–5R)
401 Research: [Topic] (1–9R)
403 Thesis (1–9R)
404 Internship: [Topic] (1–4R) R for maximum of 4 credits.
405 Reading and Conference: [Topic] (1–9R)
406 Special Problems: [Topic] (1–9R)
407/507 Seminar: [Topic] (1–4R)
408/508 Workshop: [Topic] (1–4R)
409 Practicum: [Topic] (1–4R)
410/510 Experimental Course: [Topic] (1–4R)
412/512 Issues in Communication Studies: [Topic] (4R) Uses a variety of theories and methods to examine specific aspects of media content, processes, and audiences. Majors and minors only; cinema studies majors for approved topics. Prereq: J 201 with a grade of mid-C or better. R when topic changes.
413 Communication Studies Capstone (4) Draws on skills and knowledge learned in other communications studies and related courses to demonstrate competence in broad areas of research. JCOM majors only. Prereq: J 314 for 4 credits with a grade of mid-C or better.
416/516 Survey of the Documentary (4) Historical and critical survey of the documentary as a form of artistic expression and an instrument of social commentary. Majors, cinema studies majors, or communication studies minors only. Prereq: J 201 with a grade of mid-C or better.
421/521 Documentary Production (4) Workshop in preparation, shooting, and postproduction of the short documentary. J and cinema studies majors only. Prereq: J 331 with a grade of mid-C or better.
424 (H) Honors Theory and Research: [Topic] (4R) Uses a variety of theories and methods to closely examine and analyze contemporary problems and situations in media and communications. Acceptance into School of Journalism and Communication honors program required for enrollment. R once when topic changes for a maximum of 8 credits.
432/532 Reporting for Electronic Media (4) Training in gathering, production, and presentation of news for the electronic media. J majors only. Prereq: J 331 with a grade of mid-C or better.
434/534 Advanced Television News (4) News gathering and production for television. Students produce live programming for local cable systems. J majors only. Prereq: J 432/532 with a grade of mid-C or better.
436/536 Media Design: [Topic] (4R) Focuses on issues and techniques in picture and graphic editing, typography, and work-picture composition and interaction for long-form visual storytelling across legacy- and emerging-media platforms. R twice for a maximum of 12 credits.
443/543 Advertising Media Planning (4) Objectives and strategy for determining effective methods of reaching a designated target audience. Use of media measurement tools. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better.
444/544 Agency Account Management (4) The role of the account executive in the advertising agency examined through case studies. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better.
448/548 Advertising Campaigns (4) Seniors and graduate students produce a comprehensive campaign involving every aspect of advertising, ranging from market research through creative and media strategy formulation to execution. JAD majors only. Prereq: three from J 443/543, 444/544, 457/557, 458/558, 459/559, 460/560 with a grade of mid-C or better.
449/549 Advanced Advertising Campaigns (5) Team experience of creating a professional-level advertising plan. Students participate in a national competition. JAD majors only. Prereq: instructor’s consent.
452/552 Strategic Public Relations Communication (4) Advanced writing lab emphasizing business communication, direct-to-consumer strategies and techniques, and effective use of web-based communication strategies. JPR majors only. Prereq: J 352 with a grade of mid-C or better.
453/553 Strategic Planning and Cases (4) Campaign planning, administration, crisis communication, and issues management, encompassing research, writing objectives and tactics, evaluation methods, and constructing budgets and timelines. JPR majors only. Prereq: J 352 with a grade of mid-C or better.
454/554 Public Relations Campaigns (4) Capstone course applying theory, skills, and team-based approaches to researching, planning, presenting, and implementing a campaign for a client. Professional portfolios presented and reviewed. JPR majors only. Prereq: J 452/552, 453/553, 495/595 with a grade of mid-C or better.
457/557 Curiosity for Strategists (4) Explores the building of intellectual curiosity as a problem-solving technique within the context of culture and media. Emphasis: critical thinking, readings, projects, performance. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better.
458/558 Writing Design Concepts (4) Conceptual problem-solving for traditional and emerging media. Emphasis: conceptual development, advertising writing, design, campaigns, presentation of developed work. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better.
459/559 Branding and Content (4) Capstone course on brand portfolio development for writers, art directors, and strategists. Emphasis: production, multiple-platform creative development, industry-focused portfolios. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better.
460/560 Brand Development: [Topic] (4R) Revolving topics on emerging issues in branding and advertising, including strategies in digital and interactive brand solutions, media decision-making, and sustainability. JAD majors only. Prereq: J 207, 342 with a grade of mid-C or better. R when topic changes.
461/561 Newspaper Editing (4) Copyediting, headline writing, and page design for newspapers in print and online; emphasis on grammar and style. J majors only. Prereq: J 361 or equivalent with a grade of mid-C or better.
462/562 Reporting II (4) In-depth reporting on public affairs and community news. J majors only. Prereq: J 361 with a grade of mid-C or better.
463/563 Specialized Reporting: [Topic] (4R) Reporting special topics, including the environment, business and economics, politics, health and medicine, science, and the arts; and digital and multiplatform journalism. J majors only. Prereq: J 361 with a grade of mid-C or better.
465/565 Cyberjournalism (4) Critically examines components of online journalism; explores various aspects of web publishing. Participants collaborate in creating a class website. J and cinema studies majors only. Prereq: J 361 with a grade of mid-C or better.
466/566 Advanced Photojournalism: [Topic] (4R) Intensive visual reporting techniques, with emphasis on digital production, color, lighting, in-depth storytelling, documentary, and portfolio. Majors only. Prereq: J 365 with a grade of mid-C or better. R when topic changes.
467/567 Issues in International Communication: [Topic] (4R) Topics focus on global media issues. Majors and minors only; cinema studies majors for approved topics. Prereq: J 201 with a grade of mid-C or better. R when topic changes.
468/568 Advanced News Editing (4) Advanced training in news editing under newsroom conditions. Discussion of issues in editing, headline writing, and news judgment. Includes work with web-based journalism. Focus on teamwork. J majors only. Prereq: J 461/561 with a grade of mid-C or better.
472/572 Feature Writing II (4) In-depth story research and advanced feature writing for print and online markets. Individual conferences. J majors only. Prereq: J 371 with a grade of mid-C or better.
473/573 Magazine Feature Editing (4) In-depth story research and advanced feature writing for print and online markets. Individual conferences. J majors only. Prereq: J 371 with a grade of mid-C or better.
474/574 Magazine Industry and Strategies (4) How editors plan issues and interact with colleagues in circulation, graphics, production, and advertising. Trends, strategies, and ethics. J majors only. Prereq: J 371 with a grade of mid-C or better.
475/575 Flux Magazine Production (1–5R) Planning and production of Flux magazine. Students make and carry out assignments, write and edit stories, take photos, shoot video, sell advertising, and design the magazine. Prereq: instructor’s consent. R for a maximum of 12 credits.
480/580 Public Relations: [Topic] (4R) Addresses a specific theory, method, or issue in the study and practice of public relations, such as international practice or strategic use of new media. R thrice when topic changes for a maximum of 16 credits.
483/583 The Journalistic Interview (4) Gathering information through asking questions. Literature and research findings on techniques of listening, nonverbal communication, and psychological dynamics of the interview relationship in journalistic situations. J majors only. Prereq: J 361 with a grade of mid-C or better.
495/595 Research Methods: [Topic] (4) Uses a variety of quantitative and qualitative methods to examine concepts and processes of research used in such areas as advertising, public relations, journalism, strategic communication, and communication studies. Majors and minors only. Prereq: J 201 with a grade of mid-C or better. R when topic changes for a maximum of 12 credits.
496/596 Communication Ethics and Law: [Topic] (4–8R) Analyses of ethical and legal issues confronting the communications industry using various ethical and legal theories, readings, and cases relevant to the specific topic. Majors and minors only. Prereq: J 201 with a grade of mid-C or better. R when topic changes.
503 Thesis (1–9R)
601 Research: [Topic] (1–6R) R for maximum of 16 credits.
602 Supervised College Teaching (1–5R) R for maximum of 5 credits.
603 Dissertation (1–16R) R for maximum of 18 credits.
604 Internship: [Topic] (1–4R) R for maximum of 4 credits.
605 Reading and Conference: [Topic] (1–6R) R for maximum of 16 credits.
606 Special Problems: [Topic] (1–6R) R for maximum of 16 credits.
607 Seminar: [Topic] (1–5R)
608 Workshop: [Topic] (1–6R) R for maximum of 16 credits.
609 Terminal Project (1–6R) R for maximum of 6 credits.
610 Experimental Course: [Topic] (1–5R)
611 Mass Communication and Society (4) Review of the literature of mass communication. Introduction to graduate study in journalism and communication.
617 Strategic Communication Theory and Research: [Topic] (4) Theory and research and practice of strategic communication. Topics may include relationship management, risk communication, identity and culture, and social media theory. R when topic changes.
619 Teaching and the Professional Life (4) Explores teaching strategies, curriculum development, and other aspects of academic professional life in journalism and communication.
621 Foundations of Strategic Communication (4) Reviews major theories, models, and practices in strategic communication. Theoretical topics include media effects and persuasion as applied to public relations, advertising, and other strategic communication.
623 Creativity in Strategic Communication (4) Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.
624 Strategic Communication: [Topic] (2R) Explores problems and specialized skills needed in strategic communication management. Examples include crisis communication, creativity in business, corporate social responsibility. R when topic changes.
625 Introduction to the Faculty (1) Introduces new graduate students to faculty expertise in the areas of research, creative or professional work, and teaching in the School of Journalism and Communication.
631 Literature of Literary Journalism (4) Explores philosophical, historical, literary, and moral issues related to the genre of literary journalism, or creative nonfiction. Prereq: departmental approval.
633 Writing About . . . : [Topic] (3R) Advanced, intensive, three-day writing workshops led by notable writers of literary nonfiction. R for maximum of 12 credits.
635, 636 Literary Nonfiction I,II (6,6) Concentrates on student writing of nonfiction in a workshop setting. Prereq: departmental approval.
638 Story and Commerce (4) Explores the changing face of narrative journalism as it investigates the new commercial opportunities for the professional journalist. Taught once or more per academic year.
640 Proseminar I (5) Overview of theories used to study mediated communication, mass communication, and communication technologies; theory application to media processes; discussion of enduring issues in the field. Doctoral standing required.
641 Qualitative Research Methods (4) Introduces qualitative research methods including traditional historical inquiry, oral history, ethnography, and participant observation. Prereq: J 613 or 640.
642 Quantitative Research Methods (4) Introduces and analyzes quantitative research methods in terms of design, measurement, inference, and validity. Focuses on conceptualization in communication research. Prereq: J 613 or 640.
643 Proseminar II (5) Seminar participants demonstrate competence in broad families of social research by drawing on skills and knowledge obtained in J 640–642. Prereq: J 640, 641, 642.
644 Philosophy of Communication (4) Explores the philosophical foundations of communication in the United States—including political philosophies that range from Milton to McLuhan.
646 Political Economy of Communication (4) Introduction to the political economy of communication. Includes such issues as ownership and control patterns; the role of the state; labor; intellectual property rights; and international markets.
647 Theoretical Foundations of Communication Ethics (4) Exploration of ethical theories and issues related to the media and other relevant forms of communication. Offered alternate years.
648 Cultural Approaches to Communication (4) Examination of communication and mediated communication as cultural processes in the production and reproduction of social systems.
649 International Communication (4) Examines global communication structures and processes and their consequences. Topics include new technologies, news and information organizations, cross-cultural uses of Western media, and information policies.
652 Communication and Politics: [Topic] (4R) Examines communication and mediated communication in formal political settings as well as the general exercise of political power throughout society. R when topic changes for maximum of 12 credits.
660 Advanced Research Methods: [Topic] (4R) Explores specific qualitative or quantitative communication research methods. Topics may include discourse analysis, oral history, ethnography, historical methods, legal methods, content analysis, and survey methods. Prereq: J 641 or 642 depending on topic. R when topic changes.