Dennis Howard, Dean
(541) 346-3300
350 Lillis Hall
lcb.uoregon.edu
Accounting Faculty
Robin P. Clement, instructor (financial accounting theory, consolidations). B.S.B.A., 1979, Ohio State; M.B.A., 1983, Wisconsin; Ph.D., 1994, Michigan State. (2003)
Angela K. Davis, assistant professor (financial reporting, valuation). B.S., 1993, Idaho; Ph.D., 2001, Washington. (2006)
David A. Guenther, Scharpf Professor of Accounting (economics of taxation and financial reporting). B.A., 1976, Califonia State, San Bernardino; Ph.D., 1990, Washington. (2005)
Michele L. Henney, instructor (auditing, taxation, financial accounting). B.S., 1982, Califonia State; M.S., 1988, Golden Gate; Ph.D., 1994, Oregon; C.P.A., Oregon. (2004)
Xuesong Hu, assistant professor (financial accounting). B.A., 1996, Beijing; M.S., 2001, National University of Singapore; Ph.D., 2006, Southern California. (2006)
Raymond D. King, James F. and Shirley K. Rippey Professor of Accounting (detecting earnings management, accounting regulation, international accounting); senior associate dean. B.S., 1971, Montana State; M.B.A., 1974, Montana; Ph.D., 1980, Oregon; C.P.A., Montana. (1982)
Linda K. Krull, associate professor. B.S., 1992, Indiana, Bloomington; M.Acc., 1994, Florida; Ph.D., 2001, Arizona. (2008)
Steven R. Matsunaga, associate professor (executive compensation, managerial incentives). B.A., 1979, San Francisco State; M.B.A., 1984, William and Mary; Ph.D., 1992, Washington (Seattle); C.P.A., California. (1992)
Kyle Peterson, assistant professor (financial reporting and disclosure). B.S., 2001, M.Acc., 2001, Brigham Young; Ph.D., 2008, Michigan, Ann Arbor. (2008)
Joel Sneed, instructor (financial and international accounting, corporate and individual taxation, accounting information systems). B.S., 1986, M.A., 1988, Appalachia State; Ph.D., 2001, Arizona. (2000)
Michael P. Tomcal, instructor (financial accounting, cost accounting, federal taxation). B.S., 1982, DePaul; M.Ed., 2005, Oregon State; M.Actg., 2005, Oregon. (2006)
Emeriti
Helen Gernon, professor emerita. B.B.A., 1968, Georgia; M.B.A., 1972, Florida Atlantic; Ph.D., 1978, Pennsylvania State; C.P.A., Florida. (1978)
Dale Morse, professor emeritus. B.A., 1969, M.B.A., 1975, Oregon; Ph.D., 1978, Stanford. (1991)
Terrence B. O’Keefe, professor emeritus. B.A., 1963, Wittenberg; M.S., 1967, Ph.D., 1970, Purdue. (1980)
John W. Soha, associate professor emeritus. B.B.A., 1936, Puget Sound; M.B.A., 1950, Michigan; C.P.A., Washington. (1951)
Decision Sciences Faculty
Tolga Aydinliyim, assistant professor (operations management, supply-chain coordination, scheduling). B.S., 2003, Middle East Technical; Ph.D., 2007, Case Western Reserve. (2007)
James C. Bean, Harry B. Miller Professor of Business (operations research); senior vice president and provost. B.S., 1977, Harvey Mudd; M.S., 1979, Ph.D., 1980, Stanford. (2004)
Yue Fang, associate professor (financial econometrics, forecasting, time series analysis). B.A., 1984, M.A., 1987, Tsinghua; M.S., 1994, Ph.D., 1996, Massachusetts Institute of Technology. (1996)
Sergio Koreisha, Philip H. Knight Professor of Business (forecasting, time series analysis, econometric modeling). B.S., 1974, M.Engr., 1975, California, Berkeley; D.B.A., 1980, Harvard. (1980)
Nagesh N. Murthy, associate professor (supply-chain management, revenue management, new product development). B.E., 1982, M.M.S., 1983, Birla Institute of Technology; M.S., 1988, M.A., 1994, Ph.D., 1997, Ohio State. (2003)
Michael Pangburn, associate professor (supply chains, information management, operations management). B.S., 1990, Virginia Polytechnic Institute and State University; M.S., 1993, Ph.D., 1997, Rochester. (2002)
Fang Yin, instructor (electronic commerce, recommender systems, business value of IT). B.A., 1992, Peking; Ph.D., 2002, Texas, Austin. (2008)
Emeriti
James E. Reinmuth, professor emeritus. B.A., 1963, Washington (Seattle); M.S., 1965, Ph.D., 1969, Oregon State. (1967)
Larry E. Richards, associate professor emeritus. B.A., 1962, M.B.A., 1963, Washington (Seattle); Ph.D., 1969, California, Los Angeles. (1966)
Finance Faculty
Julian D. Atanassov, assistant professor (financial management, international finance, corporate governance). B.A., 1992, Sofia; M.A., 1998, Manchester; Ph.D., 2006, Michigan, Ann Arbor. (2006)
Deborah J. Bauer, senior instructor (investment strategies, competitive analysis). B.S. 1997, Bryant; M.S., 2001, Oregon. (2001)
John M. R. Chalmers, associate professor (financial management, investments). B.A., 1985, Middlebury; M.S., 1992, Ph.D., 1995, Rochester. (1996)
Larry Y. Dann, Richard W. Lindholm Professor of Finance and Taxation (financial management). B.S., 1967, Northwestern; M.B.A., 1969, Harvard; Ph.D., 1980, California, Los Angeles. (1977)
Diane DelGuercio, associate professor (international finance, investments). B.A., 1986, California, Santa Barbara; M.A., 1989, Ph.D., 1994, Chicago. (1994)
Jennifer M. Ellis, instructor (microeconomics, international finance, monetary economics). B.A., 1977, M.A., 1978, Essex; Ph.D., 1992, Oregon. (1997)
Ali Emami, instructor (international finance, financial institutions). B.S., 1972, National University of Iran; M.S., 1980, Oregon; Ph.D., 1988, Oregon State. (1991)
Charles C. Gaa, acting assistant professor (investments, financial management, behavioral finance). B.A., 1996, Queen’s (Ontario); M.A., 1999, Alberta. (2008)
Roberto C. Gutierrez Jr., assistant professor (investments). B.S., 1992, Tulane; Ph.D., 1999, North Carolina, Chapel Hill (2003)
Wayne H. Mikkelson, Roger Engemann Professor of Finance (financial management, investments). B.A., 1974, Macalester; M.S., 1978, Ph.D., 1980, Rochester. (1984)
Neviana I. Petkova, assistant professor. B.A., 2001, Middlebury College; M.A., 2003, Ph.D., 2008, Michigan, Ann Arbor. (2008)
Philip J. Romero, professor (economic policy, taxation, business strategy). B.A., 1983, Cornell; M.A., 1984, Ph.D., 1988, RAND Graduate. (1999)
Emeriti
Jerome J. Dasso, professor emeritus. B.S., 1951, Purdue; M.B.A., 1952, Michigan; M.S., 1960, Ph.D., 1964, Wisconsin, Madison. (1966)
Michael H. Hopewell, associate professor emeritus. B.A., 1963, M.B.A., 1967, Ph.D., 1972, Washington (Seattle). (1969)
George A. Racette, associate professor emeritus. B.A., 1966, Stanford; M.B.A., 1967, Michigan; Ph.D., 1972, Washington (Seattle). (1974)
Leadership and Communication Center Faculty
Ron C. Bramhall, instructor (persuasive communication, team development, experiential education). B.S., 1989, Texas, Arlington; M.B.A., 2000, Oregon. (2003)
Anne M. Forrestel, senior instructor (marketing strategy, leadership and persuasive communication). B.A., 1972, Williams College; M.S., 1974, M.B.A., 1985, Michigan, Ann Arbor. (1997)
Charles Kalnbach, instructor (organizational leadership, organizational performance improvement, instructional technology). B.A., 1991, Thomas Edison State; M.S., 1995, Indiana, Bloomington; M.Ed., 2008, Nova Southeastern. (2003)
Ronald Severson, senior instructor (business communication, cross-cultural studies); director, business minor. B.A., 1979, Willamette; M.A., 1989, Oregon; Ph.D., 1999, Utah. (1996)
Jeffrey J. Stolle, instructor (ethics, critical thinking). B.A., 1990, St. Thomas (Minnesota); M.A., 1994, Vanderbilt; Ph.D., 2001, Oregon. (2007)
Management Faculty
David T. Dusseau, Donald A. Tykeson Senior Instructor of Business (organizational behavior, international management). B.S., 1975, Ohio State; M.B.A., 1985, Ph.D., 1992, Oregon. (1992)
Elizabeth Hjelm, instructor (business strategy, performance measurement, strategy implementation). B.A., 1980, Notre Dame; M.Mgmt., 1982, Northwestern. (2003)
Jennifer Howard-Grenville, assistant professor (organizational change, environmental management, institutional and cultural processes). B.Sc., 1990, Queen’s (Kingston, Ontario); M.A., 1992, Oxford; Ph.D., 2000, Massachusetts Institute of Technology. (2007)
Alan D. Meyer, Charles H. Lundquist Professor of Entrepreneurial Management (new ventures, organizational change and innovation, strategic management). B.A., 1968, M.B.A., 1970, Washington (Seattle); Ph.D., 1978, California, Berkeley. (1984)
Andrew J. Nelson, assistant professor (technology management, entrepreneurship, organization theory). B.A., 1998, Stanford; M.S., 2000, Oxford; Ph.D., 2007, Stanford. (2008)
Anne Parmigiani, assistant professor (strategic management, supply-chain management, entrepreneurship). B.S., 1987, M.B.A., 1996, Pennsylvania State; Ph.D., 2003, Michigan, Ann Arbor. (2004)
Michael V. Russo, Charles H. Lundquist Professor of Sustainable Management (corporate policy and strategy, environmental management). B.S., 1979, Columbia; M.S., 1980, Stanford; M.B.A., 1986, Ph.D., 1989, California, Berkeley. (1989)
Taryn L. Stanko, assistant professor (communication technology and virtual work, management of multiple roles, organizational behavior). B.A., 1995, California, Los Angeles; M.B.A., 2002, New York; Ph.D., 2008, California, Los Angeles. (2008)
William H. Starbuck, courtesy professor in residence (organizational design, decision processes, research methods). A.B., 1956, Harvard; M.S. 1959, Ph.D., 1964, Carnegie Institute of Technology. (2005)
James R. Terborg, Carolyn S. Chambers Professor of Business (organizational psychology, organizational behavior). B.A., 1970, Calvin; M.S., 1972, Eastern Michigan; Ph.D., 1975, Purdue. (1980)
Emeriti
Warren B. Brown, professor emeritus. B.S., 1955, Colorado; M.S., 1957, Stanford; M.S., 1959, Ph.D., 1962, Carnegie-Mellon. (1967)
Eaton H. Conant, professor emeritus. B.S., 1956, M.S., 1958, Ph.D., 1960, Wisconsin, Madison. (1966)
Catherine M. Jones, professor emerita. B.A., 1937, Iowa State Teachers; M.S., 1945, Oregon; Ed.D., 1964, Colorado. (1946)
Peter K. Mills, professor emeritus. B.S., 1970, M.B.A., 1971, California State, Long Beach; Ph.D., 1978, Stockholm; Ph.D., 1980, California, Irvine. (1995)
Richard T. Mowday, professor emeritus. B.S., 1970, San Jose; M.S., 1972, Ph.D., 1975, California, Irvine. (1977)
Frederick J. Seubert, associate professor emeritus. B.A., 1942, Baldwin-Wallace; B.M.E., 1946, Florida; M.B.A., 1947, Pennsylvania; Ph.D., 1954, Cornell.
Richard M. Steers, professor emeritus. B.A., 1967, Whittier; M.B.A., 1968, Southern California; Ph.D., 1973, California, Irvine. (1975)
Marketing Faculty
David M. Boush, associate professor (marketing management, marketing research, consumer behavior). B.A., 1975, Wisconsin, Madison; M.B.A., 1977, Ph.D., 1988, Minnesota, Minneapolis. (1987)
Michael F. Dore, instructor (marketing, advertising); director, undergraduate honors. B.S., 1971, M.B.A., 1972, Southern California. (1996)
Marian Friestad, professor (consumer behavior, communications); associate dean, Graduate School. B.A., 1981, M.A., 1984, Ph.D., 1989, Wisconsin, Madison. (1987)
Joan Giese, associate professor (informational influences, affect and cognition, customer satisfaction). B.A., 1977, Midland Lutheran College; M.S.E., 1979, Wayne State College; Ph.D., 1995, Washington State. (2006)
John Godek, assistant professor (product development, consumer behavior). B.S., 1987, U.S. Coast Guard Academy; M.B.A., 1993, Houston, Clear Lake; M.S., 2000, Ph.D., 2003, Michigan. (2003)
Dennis Howard, Philip H. Knight Professor of Business (sports marketing, consumer behavior); dean. B.S., 1966, Oregon; M.S., 1968, Illinois; Ph.D., 1974, Oregon State. (1997)
Lynn R. Kahle, Ehrman V. Giustina Professor of Marketing (consumer behavior, communications). B.A., 1973, Concordia; M.A., 1974, Pacific Lutheran; Ph.D., 1977, Nebraska. (1983)
Robert Madrigal, associate professor (consumer behavior, sports marketing). B.A., 1976, M.A., 1979, California State, Chico; Ph.D., 1990, Oregon. (1995)
Matthew O’Hern, acting assistant professor (marketing strategy, new product development). B.S., 1990, Grinnell; M.A., 1996, M.B.A., 2000, Indiana, Bloomington; Ph.D., 2009, Wisconsin, Madison. (2009)
Mark M. Phelps, Donald A. Tykeson Senior Instructor of Business (business law, entrepreneurship law). B.S., 1972, J.D., 1975, M.B.A., 1980, Oregon. (1979)
Whitney R. Wagoner, instructor and industry analyst (sports marketing, corporate sponsorship, consumer promotions). B.S., 1996, Oregon; M.B.A., 2004, New York University. (2004)
Douglas L. Wilson, instructor (business and marketing plan development, market training). B.S., 1978, Oregon State; M.B.A., 1990, Oregon. (1994)
Peter Wright, Edwin E. and June Woldt Cone Professor of Business (consumer behavior, services marketing). B.A., 1966, North Carolina State; M.B.A., 1968, Virginia; Ph.D., 1971, Pennsylvania State. (1997)
Jun Ye, assistant professor (marketing strategy, services marketing). B.S., 1992, Xi’an Jiaotong University, China; M.S., 2000, Xiamen University, China; Ph.D., 2006, Case Western Reserve. (2006)
Emeriti
Gerald S. Albaum, professor emeritus. B.A., 1954, M.B.A., 1958, Washington (Seattle); Ph.D., 1962, Wisconsin, Madison. (1969)
Roger J. Best, professor emeritus. B.S.E.E., 1968, California State Polytechnic; M.B.A., 1972, California State, Hayward; Ph.D., 1975, Oregon. (1980)
John H. Cunningham, assistant professor emeritus. B.S., 1956, Holy Cross; M.B.A., 1964, Michigan State; Ph.D., 1981, Oregon. (1981)
Del I. Hawkins, professor emeritus. B.B.A., 1966, M.B.A., 1967, Ph.D., 1969, Texas. (1970)
Stuart U. Rich, professor emeritus. B.A., 1942, Wabash; M.B.A., 1950, D.B.A., 1960, Harvard. (1963)
The date in parentheses at the end of each entry is the first year on the University of Oregon faculty.
About the College
The business college was established in 1914 as the School of Commerce. The name was changed to the School of Business Administration in 1921, then to the College of Business Administration in 1967. It was renamed the Charles H. Lundquist College of Business in 1994. Its academic programs are accredited by the Association to Advance Collegiate Schools of Business International—the undergraduate program since 1923, the graduate since 1962. The accounting programs have been separately accreditated since 1989.
The Charles H. Lundquist College of Business offers programs of study leading to bachelor’s degrees in accounting and business administration; a master of business administration; and master’s and doctoral degrees in accounting, decision sciences, finance, management, and marketing. These programs provide a broad education in business management augmented by expertise in specific business disciplines. The study of business is supported by a liberal education that provides perspective on the societal effect of economic activity, both domestic and international.
To meet these broad educational objectives, the college requires that undergraduate majors take approximately 50 percent of their academic work outside the college. Within the college, professional courses focus on leadership and communication, knowledge in specific business disciplines, cross-disciplinary integration of business strategies, and the role of business in society. This educational foundation provides students with a skill set facilitating the transition from the university to the business world.
The instructional programs of the college are offered in the Undergraduate School of Business and in the Graduate School of Management, which operates under the direction of the UO Graduate School.
The Lillis Business Complex facilitates the ability of the Lundquist College of Business to deliver a world-class business education to its students. Designed to complement the college’s team-based approach to learning, the complex enhances and enriches the business curriculum.
Research
Faculty members in the Lundquist College of Business carry on active programs of research in the disciplines of business. This research is often discussed in the classroom, and students have the opportunity to become involved in faculty projects.
Charles H. Lundquist College of Business Code of Professional Business Conduct: A Statement of Values
The Lundquist College of Business learning community is committed to a set of core values that guide members’ interactions with one another. These values are as important in the Lundquist College community as they are in the business community. They help define members’ actions in the community and what it means to be a business professional.
Integrity. Members of the Lundquist College community act with integrity and honesty, qualities that are essential in providing a basis for trust and go to the core of what is expected from business professionals.
Respect. Members of the community convey respect for the dignity of others. Relationships are based on mutual respect. Differences of opinion are discussed openly and civilly. These discussions focus on issues and are presented in a courteous manner. Community members are sensitive to the impact of words and actions on others.
Openness. Members of the community are encouraged to exchange ideas freely within the bounds of reasonable behavior, recognizing that learning requires an open environment.
Responsibility. Members act publicly and accept responsibility for their actions, understanding that the community keeps them accountable for their dealings. Members deliver on commitments and promises made to others.
Teamwork. The Lundquist College community is stronger when members work as a team, fostering attitudes that encourage community members to give and receive constructive criticism and develop creative solutions to challenges.
Business Technology Center
Tony Saxman, Director
(541) 346-3814
The center is dedicated to serving the needs of students and faculty members, and oversees five networked labs with ninety-five PCs. This includes a thirty-two-seat classroom, a twenty-eight-seat classroom, a small-group lab, and two fifteen-seat labs. Accounts are available to students enrolled in a business course during the term of enrollment. Software includes web browsers, e-mail, Microsoft Office, SPSS, and other software required for business classes. Black-and-white and color printers can produce images up to 12-by-18 inches. Limited support for hardware and software is available from in-house technicians. Remote access to the LCB network and access to shared network drives is available to students and faculty members with technology center accounts. Wireless access to the Internet is available throughout the Lillis Business Complex, and all Lillis classrooms are enhanced to provide a computer, network, interactive, and presentation capability.
Office of External Affairs
Gary Cordova, Assistant Dean
(541) 346-3370
This office pursues and secures private support for the college, engages and involves the college’s alumni, and communicates the college’s messages to its constituents. It accomplishes these goals through corporate and foundation relations, fundraising, public relations, publications. and stewardship of alumni and friends.
Centers for Excellence
Experiential learning is a cornerstone of the educational experience in the Lundquist College of Business. The college provides undergraduate and graduate students many opportunities to take learning beyond theory through its many student-run clubs and activities, internships, practicums, and most prominently through the Centers for Excellence.
Center for Sustainable Business Practices
Thomas Osboda, Managing Director
(541) 346-3356
The center promotes excellence in the Lundquist College’s research, teaching, and outreach activities in these vital areas: advancing the cause of environmental improvement, adopting product stewardship methods, and producing and disseminating environmentally oriented information. In addition, the center sponsors activities, bringing together students and practitioners for learning experiences with practical, real-world applications. Oregon Executive M.B.A. students may study on a dedicated track of sustainable business practices.
James H. Warsaw Sports Marketing Center
Paul Swangard, Managing Director
(541) 346-3262
The mission of the Warsaw Sports Marketing Center is to understand and advance sports marketing and sports business leadership through research, education, and interaction between students, faculty members, and successful sports business professionals. As the first endowed sports marketing program in a college of business at a major public university, the Warsaw center supports curricula that lead to a concentration in sports business for the bachelor’s degree program and to a sports business concentration area in the M.B.A. degree program. Sports business courses cover such topics as sponsorship, law, event marketing, international sports marketing, and sports finance. The center organizes research, sports-industry internships, guest speakers, and a variety of nonclassroom experiences for students. Each year, the center hosts the nationally recognized Women in Sports Business Symposium.
Leadership and Communication Center
Ron C. Bramhall, Anne M. Forrestel, Charles Kalnbach, Ronald Severson, and Jeffrey J. Stolle, Codirectors
(541) 346-6139 or -6164
Developing leadership and communication skills is an ongoing process that spans classroom and extracurricular experiences. The Leadership and Communication Center exemplifies the Lundquist College’s continuing commitment to developing leaders. The center is a resource for faculty members and students working to improve or expand leadership capabilities, business writing and presenting skills, team processes, and practical learning opportunities.
Lundquist Center for Entrepreneurship
Terry Sebastian, Managing Director
(541) 346-3420
Developing new ideas, solving problems, and taking an innovative approach to business is what entrepreneurship is all about. The Lundquist Center for Entrepreneurship (LCE) helps students develop the tools, skills, and abilities to turn dreams into reality, whether the dream is working for a Fortune 500 company or starting a business. Courses, internships, Entrepreneurs on Campus, and student-run clubs offer opportunities to develop entrepreneurial skills, attitude, and knowledge. The center’s New Venture Championship is recognized as one of the top two business-plan competitions in the world. By creating opportunities for participants to gain from the experience and wisdom of successful entrepreneurs, the LCE program helps make students more competitive in tomorrow’s business world.
Securities Analysis Center
Ben J. Salm, Managing Director
(541) 346-4997
The Securities Analysis Center, created in partnership with industry professionals, provides education in fields related to financial management and securities analysis. The center’s curriculum is a strong and integrated blend of finance and accounting with an orientation toward global markets. The academic course work is combined with applied learning to allow students to study and experience financial analysis and decision-making in real time, in close collaboration with the center’s partners in industry, using state-of-the-art investment tools and analytics.
Students interested in pursuing careers in corporate finance, investment management, accounting, investment banking, risk management, and alternative investing will find unique opportunities to leverage the classroom into direct experience. The opportunities include management of live equity portfolios through the University of Oregon Investment Group, and direct collaboration with industry professionals through research projects, internships, seminars, visiting speakers, and mentoring opportunities. With this combination of scholarly research and industry experience, students receive thorough preparation for their careers as financial professionals and business leaders.
Departments in the College
Department heads may be reached though the undergraduate Advising Office.
Accounting
David A. Guenther, Department Head
Accounting students are highly recruited by a variety of organizations—taking positions in public accounting firms, industry, and government. Accountants deal with issues ranging from the design of information systems to the formulation of acquisition strategies. Given the growing internationalization of business, career paths can even lead to exciting opportunities abroad. Accounting graduates of the University of Oregon include Phil Knight, Nike cofounder and chairman, and Charles H. Lundquist, the namesake of the UO business college.
The challenging curriculum emphasizes the development of skills in problem solving, analytical reasoning, and written and oral communication. Students participate in various real-world projects and obtain considerable computer experience. The relatively small size of the program allows meaningful student-faculty interaction. The Department of Accounting is one of only 120 accounting programs accredited by AACSB International.
The accounting major is described under Major Requirements in the Undergraduate Programs section of this catalog.
Decision Sciences
Sergio Koreisha, Department Head
The undergraduate curriculum in the Department of Decision Sciences is designed for students who want to prepare for a career in applied statistics, operations management, management information systems, or a management career with a strong emphasis in these areas.
The Department of Decision Sciences offers an undergraduate concentration in information systems and operations management. These courses introduce the major concepts and techniques of analytic decision-making, information technology, supply-chain operations, and e-business. To support these topics, the department also offers courses in statistics.
Finance
Wayne H. Mikkelson, Department Head
The Department of Finance offers courses in finance and business economics. The curriculum is designed to impart an understanding of the principles of finance and to provide students with analytical training. Courses on financial institutions and markets, financial management, and investments provide an understanding of the application of financial analysis and decision-making to the solution of business problems.
The department offers a concentration in finance for the undergraduate major in business administration. The concentration in finance is described under Major Requirements in the Undergraduate Programs section of this catalog.
Management
Michael V. Russo, Department Head
Department of Management courses prepare students for the challenges of managerial responsibility in private and public organizations. They are useful for students who want to develop general management skills that can be applied in a variety of contexts, ranging from new business start-ups to global businesses. Management courses also serve students who are concentrating in other areas of business and who recognize the importance of developing management and leadership skills to enhance their chances for career advancement. Courses focus on such critical management and leadership skills as launching new business ventures, negotiation and conflict resolution, managing in dynamic and changing environments, and international management.
The entrepreneurship concentration prepares students for careers in entrepreneurially driven firms. Examples include new and rapidly growing firms, technology-oriented firms, and family businesses. Special attention is given to venture creation, the unique problems encountered by firms that are growing, and the way sound business principles and strategies can be adapted to fit this environment.
Marketing
David M. Boush, Department Head
The Department of Marketing provides undergraduates with concentration areas in marketing and sports business.
The marketing concentration provides preparation for careers in marketing management. Examples of such careers include advertising, professional selling, distribution, and marketing research. Special attention is given to the contributions of the social sciences and of quantitative methods to the study of marketing. The program includes courses on marketing research and strategy, business-to-business relationships, and consumer behavior.
The sports business concentration addresses the use of sports to market goods and services. The successful sports marketer must understand business principles and have a strong sense of how value is created through marketing programs tied to athletes, teams, leagues, and organizations. The concentration presents a rigorous academic curriculum in such areas as sponsorship, sports law, and communications while paying close attention to industry practices and trends. Students who choose this concentration prepare for careers in team marketing, sponsor relations, event marketing, and league operations.
These concentrations are described under Major Requirements in the Undergraduate Programs section of the catalog.