Timothy W. Gleason, Dean
(541) 346-3738
101 Allen Hall
1275 University of Oregon
Eugene OR 97403-1275
jcomm.uoregon.edu
Faculty
Carol Ann Bassett, associate professor (environmental journalism, magazine, writing about indigenous cultures). B.A., 1977, Arizona State; M.A., 1982, Arizona. (1998)
Thomas H. Bivins, John L. Hulteng Chair in Media Ethics and Responsibility; professor (communication ethics, public relations, publication production). B.A., 1974, M.F.A., 1976, Alaska, Anchorage; Ph.D., 1982, Oregon. (1985)
Mark Blaine, instructor (information gathering, magazine, media writing). B.J., 1993, Missouri, Columbia; M.S., 2000, Oregon. (2003)
Carl R. Bybee, associate professor (communication and democracy, cultural studies, communication studies). B.A., 1973, M.A., 1976, Ph.D., 1978, Wisconsin, Madison. (1982)
Patricia A. Curtin, Endowed Chair in Public Relations; professor (international public relations, research methods, culture and identity). A.B., 1977, Earlham College; M.A., 1991, Ph.D., 1996, Georgia. (2006)
Charles F. Frazer, professor (campaign planning, regulation of advertising, social effects of advertising). A.B., 1968, Rutgers; M.A., 1972, Fairfield; Ph.D., 1976, Illinois. (1990)
Tiffany Derville Gallicano, assistant professor (public relations). B.A., 1997, Willamette; M.A., 2002, Ph.D., 2007, Maryland, College Park. (2007)
Harsha Gangadharbatla, assistant professor (advertising, social and economic effects of advertising, new and emerging media). B.E., 1999, Allahabad (India); M.A., 2002, Michigan State; Ph.D., 2006, Texas, Austin. (2008)
Timothy W. Gleason, professor (communication ethics, communication law, news-editorial); Edwin L. Artzt Dean. B.A., 1980, State University of New York, Empire State; M.A., 1983, Ph.D., 1986, Washington (Seattle). (1987)
Thomas R. Hagley, instructor (public relations writing, planning and campaigns). B.S.J., 1964, M.S.J., 1968, Ohio. (2004)
Lauren J. Kessler, professor (alternative media, literary nonfiction, magazine). B.S.J., 1971, Northwestern; M.S., 1975, Oregon; Ph.D., 1980, Washington (Seattle). (1980)
David Koranda, instructor (advertising campaigns, media planning, audience research). B.A., 1970, Wilkes; B.S., 1978, Oregon. (2001)
Scott R. Maier, associate professor (investigative journalism, computer-assisted reporting, quantitative methods). B.A., 1977, Oberlin; M.A., 1989, Southern California; Ph.D., 2000, North Carolina at Chapel Hill. (2000)
Gabriela Martinez, assistant professor (electronic media, international communication, Latin American studies). B.A., 1999, M.A., 2000, San Francisco State; Ph.D., 2005, Oregon. (2005)
Duncan L. McDonald, professor (journalistic writing, investigative strategies, language and grammar). B.S., 1966, Ohio; M.S., 1972, Oregon. (1975)
Debra L. Merskin, associate professor (communication studies; gender, race, and media; media and society). B.A., 1983, South Florida, Tampa; M.L.A., 1989, South Florida, St. Petersburg; Ph.D., 1993, Syracuse. (1993)
Daniel L. Miller, associate professor (video production, documentary film and video). B.S., 1983, M.S., 1986, Ph.D., 1994, Oregon. (2001)
Deborah K. Morrison, Carolyn Silva Chambers Distinguished Professor of Advertising (advertising and brand creativity, organizational innovation, social responsibility). B.J., 1978, Sam Houston State; M.A., 1984, Ph.D., 1988, Texas, Austin. (2006)
Julianne H. Newton, professor (visual communication, photojournalism, communication ethics); associate dean, undergraduate affairs. B.A., 1970, Baylor; M.A., 1983, Ph.D., 1991, Texas, Austin. (2000)
Jon Palfreman, KEZI Distinguished Professor of Broadcast Journalism (science, environmental, and medical journalism; long-form documentary). B.S., 1971, University College, London; M.S., 1972, Sussex; Ph.D., 2005, Glamorgan. (2006)
John T. Russial, associate professor (news-editorial, organizational change, technology studies). B.A., 1973, Lehigh; M.A., 1975, Syracuse; Ph.D., 1989, Temple. (1992)
William E. Ryan II, associate professor (graphic design, photojournalism, visual communication). B.A., 1964, Loras; M.A., 1975, Ed.D., 1991, South Dakota. (1987)
Kim Sheehan, associate professor (advertising, advertising and new media, consumer research and behavior). B.S., 1980, Northwestern; M.B.A., 1993, Boston University; Ph.D., 1998, Tennessee, Knoxville. (1998)
Carol Stabile, professor (English; gender and technology; gender, race, and class). See English.
Alan G. Stavitsky, professor (electronic media, broadcast news, public broadcasting); senior associate dean; director, George S. Turnbull Portland Center. B.A., 1978, Wisconsin, Madison; M.A., 1983, Ph.D., 1990, Ohio State. (1990)
H. Leslie Steeves, professor (diversity and media, development communication and social change); associate dean, graduate affairs and research. B.S., 1971, Vermont; M.S., 1974, Ph.D., 1980, Wisconsin, Madison. (1987)
James R. Upshaw, professor (television news, media and public service). B.A., 1962, San Diego State. (1992)
Janet Wasko, Philip H. Knight Chair of Communication Research; professor (communication studies, political economy of communication). B.A., 1973, M.A., 1974, California State; Ph.D., 1980, Illinois. (1986)
Thomas H. Wheeler, associate professor (ethics of digital image manipulation, magazine writing and editing). B.A., 1969, California, Los Angeles; J.D., 1975, Loyola, Los Angeles. (1991)
Kyu Ho Youm, Jonathan Marshall First Amendment Chair; professor (communication law, international law, news-editorial). B.A., 1980, Konkuk; M.A., 1982, Ph.D., 1985, Southern Illinois; M.S.L., 1998, Yale; M.St., 2006, Oxford. (2002)
Emeriti
Jack D. Ewan, associate professor emeritus. B.S.J., 1948, M.S.J., 1964, Northwestern. (1964)
Arnold Ismach, professor emeritus. B.A., 1951, Oklahoma; M.A., 1970, California, Los Angeles; Ph.D., 1975, Washington (Seattle). (1985)
Kenneth T. Metzler, professor emeritus. B.S., 1956, Oregon; M.S.J., 1967, Northwestern. (1960)
Roy Paul Nelson, professor emeritus. B.S., 1947, M.S., 1955, Oregon. (1955)
Karl J. Nestvold, professor emeritus. B.S., 1954, Wyoming; M.S., 1960, Oregon; Ph.D., 1972, Texas, Austin. (1961)
Deanna M. Robinson, professor emerita. B.A., 1964, M.A., 1972, Ph.D., 1974, Oregon. (1976)
Ronald E. Sherriffs, professor emeritus. B.A., 1955, M.A., 1957, San Jose State; Ph.D., 1964, Southern California. (1965)
William B. Willingham, associate professor emeritus. A.B., 1957, M.A., 1963, Indiana. (1965)
The date in parentheses at the end of each entry is the first year on the University of Oregon faculty.
About the School
The School of Journalism and Communication offers programs leading to bachelor’s, master’s, and doctoral degrees. Undergraduate students major in the following: journalism, journalism: advertising, journalism: communication studies, or journalism: public relations. The school also offers a minor in communication studies. Master’s degree majors are communication and society, journalism, journalism: magazine, journalism: news-editorial, and strategic communication (the school is no longer accepting applications for the master’s degree in journalism: advertising). The Ph.D. program in communication and society develops scholars and teachers who can critically examine questions of communication and society from many perspectives.
The school, which started as a department in 1912 and became a professional school in 1916, is one of the oldest journalism schools in the United States and one of the most broadly conceived. It is accredited by the national Accrediting Council on Education in Journalism and Mass Communications.
The undergraduate program is based on the premise that the best professional communicator is broadly educated. In accordance with national accrediting standards, students must take at least 116 credits in courses outside the School of Journalism and Communication. Of those, 94 credits must be in courses from the College of Arts and Sciences. A maximum of 64 credits in the 180-credit undergraduate program may be in journalism and communication courses. Students learn about media practice and effects. They study the role of the media in society, the history of journalism, visual aspects of communication, the ethics of media practices, the economics of the media, new media technologies, international communication, diversity in the media, and the legal and social responsibilities of the media.
Majors are encouraged to consider a second major or a minor in a field related to their career goals. Preparation in a second field is a valuable addition to a student’s education and enhances employability.
The school’s faculty members are scholars and researchers who combine academic background with professional experience in their teaching fields. Among them are former copywriters, designers, and advertising-agency executives; newspaper reporters and editors; public-relations executives; broadcast journalists and documentarians; communication researchers; photojournalists; and magazine writers and editors. The faculty’s influence extends beyond the university campus through scholarly and professional publication, consulting, creative design, documentary filmmaking, and textbooks and trade books in such areas as advertising, language skills, ethics, information gathering, media criticism and history, reporting, visual communication, political communication, public-relations writing, graphic arts, magazine writing, and public broadcasting.
Many students are active in campus affairs, working for the campus daily newspaper; the university’s radio stations; the student-run advertising, design, video, and public-relations agencies; the award-winning Mosaic newspaper and Flux magazine; television and online programs; and alternative and online publications. The school also encourages them to participate in journalistic organizations such as the Advertising Club, National Association of Black Journalists, National Broadcasting Society, National Press Photographers Association, Public Relations Student Society of America, and Society of Professional Journalists. Internships are available at newspapers, magazines, broadcast stations, advertising agencies, public-relations offices, and video-production firms, and are encouraged.
The school’s George S. Turnbull Portland Center offers programs to undergraduates, graduate students, and media professionals in the state’s media center. Current information on the center’s programs is available on the school’s website.
Preparation. The best preparation for journalism majors is a broad college-preparatory program with emphasis on language skills, English literature, economics, history, and the political and social sciences. Prospective students also benefit from the study of mathematics, statistics, computer applications, and second languages.
Community college students planning to transfer to the School of Journalism and Communication should concentrate on college-transfer courses, especially in literature, economics, and history, that fulfill university requirements and the school’s general-studies requirements. Almost all professional courses are taken at the School of Journalism and Communication. Advising material is available to community college students online.
General Information
The School of Journalism and Communication occupies Eric W. Allen Hall, named in memory of the school’s first dean. Allen Hall offers wireless Internet connection, as does most of the campus. Fully equipped laboratories support writing, editing, design, video and audio, digital photography, and web production. The school’s Carolyn S. Chambers Electronic Media Center houses video and audio production facilities, and the John L. Hulteng Student Services Center supports academic-, internship-, and career-advising services for journalism and communication students. The Willis L. Winter Presentation Room is a state-of-the-art facility for multimedia presentations. Seminars, meetings, and special events are held in the Hall of Achievement, which honors more than fifty distinguished alumni and friends of the school. The Ted M. Natt First Amendment Plaza, the Allen Hall Atrium, and the Marcia Aaron Leonard Student Lounge are filled with course-related activities, student meetings, and special events throughout the year. Current collections of newspapers and trade publications are maintained in the Willis S. Duniway Journalism Resource Center, which also houses support services for graduate students and a study area with computer access. The school receives the newspaper services of the Associated Press. The Eric W. Allen Seminar Room, furnished by contributions from friends and alumni, is a center for group meetings and receptions. Knight Library, the main branch of the university’s library system, houses an extensive collection of the literature of journalism and communication.
In addition, the school has an undergraduate senior experience professional internship program and a professional master’s degree program at the George S. Turnbull Portland Center.
Scholarships. Scholarships ranging from $300 to $10,000 are offered by the School of Journalism and Communication with the support of endowments and contributions. Applications are available in the Hulteng Student Services Center and on the school’s website.
Student Loans. The School of Journalism and Communication may provide emergency loans to journalism majors. For more information, inquire at the dean’s office.
Student Services
Information about admission and degree requirements, advising materials, sample programs, internships, and careers is available in the Hulteng Center, 101 Allen Hall, and on the school’s website. The office of the assistant dean for student services is in 101B Allen Hall.
Diversity and Freedom of Expression
The goal of building greater social, political, cultural, economic, and intellectual diversity among students and members of the faculty and staff as well as in our curriculum, public scholarship, and communities is central to the school’s mission: to prepare professional communicators, critical thinkers, and responsible citizens for a global society. The promotion and practice of freedom of expression and intellectual inquiry across an evolving media environment are integral to the school’s long and proud tradition of academic excellence. Discrimination of any kind, disrespect for others, or inequity in educational opportunity are unacceptable.
Code of Conduct
Students enrolled in the School of Journalism and Communication as well as its faculty, staff, and administrators are expected to meet the highest standards of conduct as defined in the school and university codes of conduct and relevant professional codes of ethics. The school reserves the right to deny admission or graduation of a student found to be in violation of these codes.
Undergraduate Studies
The role of the school’s undergraduate program is to provide students with the skills they need to become professional communicators and critical media consumers.
Premajor Admission
New students planning to major in journalism enter the university as premajors and do not need to meet any special admission requirements beyond the general university requirements.
Each premajor is assigned to a journalism and communication adviser who assists in planning programs, answering questions, and tracking progress toward admission as a major and toward graduation. Students should check with an adviser at least once a year to ensure that requirements are being met. The director of undergraduate advising for the school is the assistant dean for student services.
A university student in another major may switch to a journalism premajor online on the School of Journalism and Communication website. To become a major, a student must have a minimum cumulative grade point average (GPA) of 2.70 for all work at the University of Oregon.
Premajor Program
Core Curriculum. Students must complete the school’s core curriculum: Media Professions (J 100), Grammar for Journalists (J 101), and Media and Society (J 201).
Premajors must take the core courses for letter grades and earn grades of C or better in J 101 and C– or better in J 100 and J 201.
Admission as a Major
Admission to the School of Journalism and Communication is competitive. The faculty considers applications from premajor students who have
1. Completed 24 or more graded credits of course work at the University of Oregon, earning a cumulative GPA of at least 2.70
2. Completed WR 121 and WR 122 or 123 with grades of P or C– or better
3. Completed the school’s premajor core curriculum (J 100, J 101, and J 201) with grades of C or better in J 101 and C– or better in J 100 and J 201
A student’s GPA is a major factor in the admissions decision. Students with a GPA of 3.25 or higher are guaranteed admission to the major.
Applicants with grade point averages between 2.70 and 3.24 are evaluated and judged competitively by an admissions committee as applications are received. The admissions committee considers the requirements listed above and other materials that applicants submit, including a personal statement, letters of recommendation, and a portfolio. Students with a GPA below 2.70 may petition the committee for admission. The committee has the option of waiving any of the requirements listed above if evidence of a candidate’s high potential for success in the major is presented and approved.
Transfer Students
Students transferring to the University of Oregon School of Journalism and Communication enter as premajors. They apply to the University of Oregon Office of Admissions and are accepted as premajors if they meet the university’s general standards for admission. To be admitted to major status, transfer students must meet the school’s requirements for admission as outlined above.
Transfer Credit. The School of Journalism and Communication accepts journalism credits earned at other colleges and universities as follows:
1. Credits earned at schools of journalism accredited by the Accrediting Council on Education in Journalism and Mass Communications are accepted for journalism credit and may fulfill specific course requirements
2. Journalism credits may be accepted from unaccredited journalism programs, but they may not be used to meet specific course requirements. They do count toward the 64-credit limit set by national accrediting standards
3. Regardless of the number of credits transferred, students must take at least 27 credits of journalism in residence to earn a degree from the University of Oregon
4. Students may not take more than 64 credits in journalism courses out of the 180 total credits required for a bachelor’s degree. They may, however, add credits to the 180-credit total to accommodate extra journalism credits (e.g., take 186 credits to accommodate as many as 70 credits in journalism)
5. The school accepts equivalent courses taught at other colleges to meet the J 201 requirement for application to be a major, and may accept equivalent courses to meet other core requirements if approved by the associate dean for undergraduate affairs
Transfer students who want to discuss the transfer policy may consult the associate dean, assistant dean for student services, or academic advisers.
Major Requirements
Majors must meet the UO requirements for the bachelor of arts (B.A.) or bachelor of science (B.S.) degree. In addition, they must meet the following requirements of the School of Journalism and Communication:
1. Satisfactory completion of a minimum of 60 credits and a maximum of 64 credits in journalism, of which at least 27 must be taken at the University of Oregon School of Journalism and Communication and at least 24 must be upper division
2. Satisfactory completion of at least 116 credits in academic fields other than journalism
a. At least 94 of those credits from the College of Arts and Sciences
b. A student who graduates with 180 credits must count no more than 64 credits (including transfer credits) in journalism toward the degree
3. After being accepted as majors, students must complete the Gateway to Media course series with grades of C– or better in each course. Gateway to Media I (J 205) and Gateway to Media II (J 206) are corequisite courses and must be taken in the same term; Gateway to Media III (J 207) must be taken in the term immediately following the first two
4. Students must take a minimum of 20 credits in one of four major specializations (or tracks): journalism; journalism: advertising; journalism: communication studies; or journalism: public relations, including prerequisities:
Journalism. Reporting I (J 361) and Reporting II (J 462) or The Journalistic Interview (J 483). Three additional “pathway” courses, approved by the student’s adviser, are required. The pathway is an individual course plan that reflects a student’s professional goals and career objectives. Students may select from Introduction to Electronic Media (J 330), Digital Video Production (J 331), Writing for Multimedia (J 333), Photojournalism (J 365), Feature Writing I (J 371), Survey of the Documentary (J 416), Editing Theory and Production (J 419), Documentary Production (J 421), Reporting for Electronic Media (J 432), Advanced Television News (J 434), Newspaper Editing (J 461), Specialized Reporting (J 463), Newspaper Design (J 464), Cyberjournalism (J 465), Advanced Photojournalism (J 466), Advanced News Editing (J 468), Feature Writing II (J 472), Magazine Feature Editing (J 473), Magazine Industry and Strategies (J 474), Flux Magazine Production (J 475), and Magazine Design and Production (J 476)
Journalism: Advertising. Principles of Advertising (J 340); three courses selected from Advertising Media Planning (J 443), Agency Account Management (J 444), Advertising Research (J 445), The Creative Strategist (J 456), Curiosity for Strategists (J 457), Writing Design Concepts (J 458), Branding and Content (J 459), Brand Development [Topics: New Venture Champions or Designing for Media] (J 460); and Advertising Campaigns (J 448) or Advanced Advertising Campaigns (J 449)
Journalism: Communication Studies. Introduction to Media Studies (J 314); three courses selected from Women, Minorities, and Media (J 320), Communication Law (J 385), Communication History (J 387), International Communication (J 396), Media Ethics (J 397); three courses selected from Issues in Communication Studies (J 412), Issues in International Communication (J 467), Research Methods (J 495), Communication Ethics and Law (J 496); one 4-credit course approved by adviser in video production, reporting, magazine writing, photography, or multimedia production; and Communication Studies Capstone (J 413)
Journalism: Public Relations. Principles of Public Relations (J 350), Strategic Writing and Media Relations (J 440), Strategic Public Relations Communication (J 452), Strategic Planning and Cases (J 453), and Public Relations Campaigns (J 454). Majors in journalism: public relations also must include J 495 Research Methods [Topic: Strategic Communication Research Methods] as one of their four context courses (explained below)
5. Students in all majors must take courses that place their specialization within a specific context, such as ethics, history, law, diversity, or international communication. Students majoring in journalism, journalism: advertising, or journalism: public relations must take two 300-level and two 400-level context courses. Students majoring in journalism: communication studies must take three 300-level and three 400-level context courses. Each major track may specify one context course as a requirement. 300-level context courses include Women, Minorities, and Media (J 320), Communication Law (J 385), Communication History (J 387), International Communication (J396), and Media Ethics (J 397). 400-level context courses include Issues in Communication Studies (J 412), Issues in International Communication (J 467), Research Methods (J 495), and Communication Ethics and Law (J 496)
6. A cumulative UO GPA of 2.50 or better
7. A cumulative GPA of 2.50 or better in courses taken in the School of Journalism and Communication
General-Studies Courses. Because the School of Journalism and Communication believes in a broadly based education for its majors, students must complete the following College of Arts and Sciences courses:
1. 16 credits in literature (see Definitions, Limitations, and Policies below). A maximum of 8 credits in one of the following categories may be used to satisfy this requirement
a. Literature courses taught in a second language that are taken as part of a student’s program of study in that language
b. Courses treating film or television as literature, which must have a significant reading and writing component
2. 8 credits in history
3. 8 credits in economics
4. 8 credits of course work in each of three subject codes in the College of Arts and Sciences that have not been used to satisfy requirements 1 through 3 above. Eligible subject codes are listed in the current Survival Guide, available online
Courses numbered 196, 198, 199, 399–406, or 408–410 may not be used to fulfill these requirements.
Foreign-language courses used to fulfill the university’s bachelor of arts requirement and writing courses used to fulfill the university composition requirement may not be used to fulfill the general-studies courses requirement.
Definitions, Limitations, and Policies
Literature. Courses include
1. Literature courses taught by the Department of English and the Comparative Literature Program. Rhetoric courses do not count toward this requirement
2. Literature courses taught in English translation by foreign-language departments or the Department of Classics or courses that are cross-listed for major credit by these departments in the class schedule
3. Introduction to the Humanities I,II,III (HUM 101, 102, 103)
Internship. A major may earn no more than 4 credits in Internship (J 404).
Grades. Majors and premajors must take all school courses for letter grades unless a course is only offered pass/no pass (P/N). Premajors must earn a grade of C or better in J 101 and a grade of C– or better in J 100 and J 201 to be considered for the major.
Minor in Communication Studies
The School of Journalism and Communication offers a minor in communication studies, which gives students an overview of the role of communication in society. The minor requires 27 credits, of which 15 must be upper division.
Students who want to minor in communication studies should declare the minor in the school’s Hulteng Center or online. Students may submit petitions to apply other journalism courses to the minor.
Required Courses (7 credits)
Media and Society (J 201) and Introduction to Media Studies (J 314)
Elective Courses (20 credits)
Choose from the following: Women, Minorities, and Media (J 320), Principles of Advertising (J 340), Principles of Public Relations (J 350), Communication Law (J 385), Communication History (J 387), Media Ethics (J 397), Issues in Communication Studies (J 412), Issues in International Communication (J 456), Research Methods (J 495), Issues in Communication Ethics and Law (J 496). The repeatable courses, J 412, 456, 495, and 496, may be taken more than once when the topic varies.
All courses for the minor must be passed with grades of P or C– or better.
Second Bachelor’s Degree
Students who already have a bachelor’s degree and want to earn a second bachelor’s degree in the School of Journalism and Communication may apply for premajor status through the university’s Office of Admissions. Upon fulfilling the requirements for application for admission, they may apply for major status. Students must complete all of the school’s requirements for graduation including the school’s arts-and-sciences requirement and university requirements for the B.A. or B.S. Credits, including transfer credits, earned for the first bachelor’s degree may count toward meeting the requirements as long as they conform to the transfer-credit policy outlined previously.
Graduate Studies
The master of arts (M.A.) and master of science (M.S.) programs at the University of Oregon School of Journalism and Communication seek to expose students to a wide range of ideas concerning the structure, function, and role of mass communication in society. The goals are to educate students to be mass media leaders and decision-makers who actively contribute to improving the quality of the media and to prepare students for doctoral studies.
The Ph.D. degree program in communication and society trains candidates to do research on a broad array of interdisciplinary questions related to communication and society. The school features course work that explores the cultural, economic, and political aspects of communication and society. Three overlapping areas of faculty and program strength are media institutions; ethics, law, and policy; and international and multicultural communication. The program emphasizes an appreciation of quantitative and qualitative methodologies and offers faculty expertise in content analysis, survey methodology, historical and legal methods, discourse analysis, ethnography, and oral history. Faculty members in departments and schools outside the School of Journalism and Communication have complementary areas of conceptual and methodological expertise to assist in guiding doctoral research.
Requests for information and graduate applications, as well as completed application materials, should be sent to the graduate secretary at the School of Journalism and Communication.
Financial Assistance
The school provides a number of graduate scholarships and graduate teaching fellowships. Scholarships range from $500 to $10,000. Fellowships include a complete tuition waiver and a stipend for the academic year. Graduate teaching fellows assist faculty members with teaching, research, and administrative responsibilities.
Admission materials and applications for scholarships, fellowships, and other financial assistance must be submitted by the deadlines stated under Admission Requirements. Applicants may apply for both a scholarship and a fellowship.
International Students
A firm mastery of English, including American mass-communication idiom, is necessary for success at the graduate level. International students who lack such mastery are required to attend courses at the American English Institute on campus before participating in the graduate program. Though these courses do not carry graduate credit, they qualify to meet students’ visa requirements. The best time to enroll in the institute’s courses is the summer session preceding the first term in the graduate program.
Admission Requirements
Admission to the graduate program is granted for fall term only. Application materials are the same for the master’s and the doctoral programs. Applicants to the master’s programs must have received a B.S. or B.A. or equivalent by fall enrollment; applicants eligible to attend the doctoral program must have received an M.A. or M.S. or equivalent. To be considered for admission, an applicant must submit the following:
1. Official transcripts from all institutions where undergraduate and graduate work was completed. The minimum undergraduate GPA for admission is 3.00. In exceptional cases, an applicant with a lower GPA may be admitted conditionally
2. Official Graduate Record Examination (GRE) scores no more than five years old. The minimum combined verbal and quantitative score for admission is 1100. In exceptional cases an applicant with a lower score may be admitted conditionally
3. A 750- to 1,000-word essay describing the applicant’s academic and career goals
4. An up-to-date résumé
5. A portfolio, string book, clips, tapes, or other evidence of relevant professional work or evidence of scholarly writing and research. Doctoral applicants may include a copy of a master’s thesis
6. Three letters of recommendation—preferably two from academic sources
7. International students must also submit documentation for
a. Either a Test of English as a Foreign Language (TOEFL) score of 600 or better or a Michigan English Language Assessment Battery (MELAB) score of 85 or better
b. A score on the Test of Spoken English (TSE). A minimum score is not required for the TSE
Application deadlines are January 1 for doctoral applicants and February 1 for master’s degree applicants. Applicants for the strategic communication master’s degree may apply after February 1 until student registration reaches its maximum.
Students without the appropriate professional or academic background in the mass media may be conditionally admitted into the program. These students are required to take no more than four undergraduate courses to prepare them for graduate work. Some of these courses may be taken at the same time as the graduate curriculum; others are prerequisites for certain graduate courses. Courses are determined for each student at the time of admission.
Advising. An adviser is appointed for each graduate student in the school by the director of graduate studies.
Course programs for graduate students are planned individually in consultation with advisers. Graduate students should meet with their advisers at least once a term.
Evaluation of Progress. All graduate students’ programs are examined by the school’s graduate affairs committee during progress toward the degree.
Requirements for Graduation
A graduate student in the School of Journalism and Communication cannot elect the pass/no pass (P/N) option for a graduate course offered by the school unless that course is offered P/N only.
Master’s Degree Programs
Communication and Society Major
This major emphasizes communication theory and research, possibly preparatory to work for a Ph.D. degree. An undergraduate education in journalism and communication or professional experience is required for admission. Candidates for this M.A. or M.S. degree must earn at least 46 graduate credits with a cumulative GPA of 3.00 or higher. Courses that do not carry graduate credit are not considered in determining the graduate GPA.
The course of study concludes with either a thesis or a professional project. Students typically take five or six terms to complete the program. Specific requirements follow:
1. Three core courses taken in the first year of graduate study: Mass Communication and Society (J 611), Mass Communication Theories (J 613), Introduction to the Faculty (J 625)
2. Two methodology courses, at least one of which is Qualitative Research Methods (J 641) or Quantitative Research Methods (J 642)
3. Three additional 600-level courses in the School of Journalism and Communication. Except for Seminar (J 607), J 601–610 do not satisfy this requirement
4. At least 6, but no more than 15, graduate credits outside the School of Journalism and Communication. The courses chosen must be part of a consistent, related, educationally enhancing plan that has been approved by the student’s adviser prior to enrollment
5. A graduate thesis (9 credits in J 503) or professional project (6 credits in J 609) approved and supervised by a faculty committee. A written proposal, approved by the adviser and committee, is required before work is begun on either a thesis or project. A student should register for Thesis (J 503) or Terminal Project (J 609) during the terms in which the research and writing take place
Strategic Communication Major
This graduate program is based at the School of Journalism and Communication’s George S. Turnbull Portland Center at the University of Oregon in Portland.The program, offered evenings and weekends, provides advanced skills and managerial training for working professionals in creative-services industries such as public relations, advertising, marketing communication, and corporate communication. Successful applicants typically have significant professional experience as well as strong academic credentials. Candidates for this M.A. or M.S. degree must earn at least 46 credits with a cumulative GPA of 3.00 or better. Courses that do not carry graduate credit are not included in the GPA.
The course of study concludes with a professional project. Students take seven terms (including one required summer course) to complete this program.
The program consists of a core of required 4-credit journalism and communication courses complemented by 2-credit, shorter-term workshop courses. The required course work falls into four programmatic categories:
• Strategic communication core
• Business core (with emphasis on marketing and management)
• Mass communication core
• Professional specialization elective core (choice of three 2-credit workshops)
Specific requirements follow:
Strategic Communication Core (12 credits). Strategic Communication Planning (J 622); Creativity in Strategic Communication (J 623); one from the following: Advertising Media Planning (J 543), Agency Account Management (J 544), Strategic Public Relations Communications (J 552).
Business Core (11 credits). Courses in marketing and finance should be chosen with the help of an adviser.
Mass Communication Core (18 credits). Strategic Communication Research Methods (J 595), Terminal Project (J 609), Mass Communication and Society (J 611), Foundations of Strategic Communication (J 621).
Professional Specialization Elective Core (6 credits). Select three 2-credit workshops from Strategic Communication: [Topic] (J 624); Corporate Social Responsibility is strongly recommended.
See the School of Journalism and Communication website for more detailed and up-to-date information about application requirements, the curriculum, and final project options.
Professional Majors
These majors are designed for students who have little or no academic or professional background in communication media and who want to acquire professional skills with a specific focus. Participants earn either an M.A. or an M.S. degree with a major in journalism: magazine or journalism: news-editorial.
Magazine and News-Editorial Course Work (46 credits)
1. Preparatory courses, taken only during summer session (no graduate credit is earned except for J 561): Workshops: Reporting and Information Strategies, Visual Studies in Journalism (J 408); Newspaper Editing (J 561); independent readings in mass media and society approved by adviser
2. Core courses: Introduction to the Faculty (J 625); Mass Communication and Society (J 611); Communication Ethics (J 596) or other conceptual (vs. skills) course approved by adviser
3. The Journalistic Interview (J 583); Reporting II (J 562)
4. Specialized Reporting [Topics: Story Development and Advanced Story Development] (J 563)
5. Elective graduate courses approved by adviser; may include courses outside of the School of Journalism and Communication
6. Terminal Project (J 609)
Literary Nonfiction Option
Candidates for a master’s degree in journalism may specialize in literary nonfiction. Applicants typically have prior journalism experience and seek training in long-form narrative nonfiction writing. Students electing this option must earn 46 graduate credits and have a cumulative GPA of 3.00 or higher. Courses that do not carry graduate credit are not considered in determining the graduate GPA.
Students typically take six terms to complete the program. Specific requirements follow.
| Core Courses 31 credits | |
|---|---|
| Writing. Literary Nonfiction I,II (J 635, 636), taken during first year of study | 12 |
| Journalism. Mass Communication and Society (J 611) | 4 |
| Literature of Literary Journalism (J 631) | 4 |
| Writing About . . . (J 633) | 6 |
| One 600-level course—e.g., Seminar: Ethics (J 607) or Philosophy of Communication (J 644)—selected from a short list approved by adviser or faculty member | 4 |
| Capstone. Writing the Nonfiction Book (J 638), typically taken during second year of study | 4 |
| Electives minimum of 7 credits | |
|---|---|
| University courses offered outside the School of Journalism and Communication selected in consultation with the student’s adviser. | |
| Terminal Project minimum of 6 credits | |
|---|---|
| Students register for Terminal Project (J 609) during the terms in which research and writing for the project occur. Culmination of the literary nonfiction program requires writing that is noteworthy for its substance and its artistic quality. The student chooses a faculty member to supervise the research and writing of the terminal project. The topic must be approved by the adviser before work begins; a faculty committee oversees the project. | |
Candidates for the M.A. degree, but not the M.S. degree, must be proficient in a second language. Proficiency can be demonstrated either by completing, within the past seven years, the second year of the language at the college level or by passing an examination demonstrating equivalent competence.
During the term in which the thesis or project is completed, the student schedules an oral examination with his or her thesis or project committee.
Doctor of Philosophy Degree
Candidates for the Ph.D. degree in communication and society typically take about 80 graduate-level credits of course work beyond the master’s degree; the exact number of credits depends on the student’s graduate-study experience. The program concludes with a dissertation. Specific requirements follow.
Core Sequence. Within the first three terms of study, the student must complete the core sequence of courses: Introduction to the Faculty (J 625), Proseminar I (J 640), Qualitative Research Methods (J 641), Quantitative Research Methods (J 642), Proseminar II (J 643).
Outside Field. In close consultation with an academic adviser and the school’s graduate studies director, each student designs an integrated outside-field component for his or her program. Because the program stresses the interconnection of communication with other disciplines, the 18-credit outside field may involve more than one outside department.
Methodological Tool Requirement. Two methods courses, in addition to Qualitative Research Methods (J 641) and Quantitative Research Methods (J 642), taken within or outside the school.
Additional Seminars in Communication. At least three 600-level courses in the School of Journalism and Communication. Except for Seminar (J 607), J 601–610 do not count toward this requirement.
University Teaching. Ph.D. candidates must complete Teaching and the Professional Life (J 619). Appropriate teaching experiences are arranged following completion of the course.
Comprehensive Examination. After course work is complete, the student, the graduate studies director, and the student’s comprehensive examination committee schedule an examination that requires a synthesis of what the student has learned. The student must pass the comprehensive examination before advancing to candidacy and beginning work on the dissertation.
Dissertation. A dissertation (18 credits in J 603) is the final step in the doctoral program. It is a professionally central experience in the design, conduct, and dissemination of original research. It is written after the student’s proposed dissertation topic is approved.
Graduate Certificate in Communication Ethics
The certificate program is designed to provide students with the ability to teach ethical decision-making strategies, both theoretical and applied, covering message construction and the multiple delivery systems associated with modern mass media—print, broadcast, electronic, and digital.
Students should be able to fulfill the additional program requirements within two years, typically in conjunction with their primary graduate emphasis. A number of the courses taken as part of the primary graduate degree may also count toward the certificate.
Although the communication ethics graduate certificate may be of particular interest to journalism students, any student who is unconditionally admitted to the Graduate School may earn one as an enhancement to the graduate degree.
Journalism Courses (J)
The following acronyms are used to abbreviate undergraduate majors in course descriptions: J (journalism), JAD (journalism: advertising), JCOM (journalism: communication studies), JPR (journalism: public relations).
100 Media Professions (2) Introduction to dynamic media and communication professions, opportunities, and issues, as well as to majors in journalism and communication. Sequence with J 101, 201.
101 Grammar for Communicators (2) Intensive review of grammar, word use, spelling, and principles of clear, concise writing. Introduction to media style. Blaine.
196 Field Studies: [Topic] (1–2R)
198 Colloquium: [Topic] (1–2R)
199 Special Studies: [Topic] (1–5R)
201 Media and Society (4) Introduction to the critical examination of the roles of media in society. Gallicano, Gangadharbatla, Martinez, Merskin.
202 Information Gathering (4) Survey of methods and strategies for acquiring information of use to the various mass media. Examination of records, databases, sources, and interview methods. Prereq: premajor status. Blaine.
203 Writing for the Media (4) Introduction to the process and practice of writing for various mass media channels. Discussion of rights and responsibilities of the public communicator. Prereq: J 101 with a grade of mid-C or better; completion of WR 121 and WR 122 or WR 123. Blaine, Maier, McDonald, Russial, Wheeler.
204 Visual Communication for Mass Media (4) Theory and application of visual communication in newspapers, magazines, video, advertising, and public relations. Prereq: premajor status. Newton, Ryan.
205 Gateway to Media I (4) Integrates critical thinking with professional media skills needed for nonfiction storytelling in a multimedia environment. Sequence. Majors only.
206 Gateway to Media II (4) Integrates critical thinking, creative thinking, and basic skills for nonfiction storytelling through words, photos, audio, and video. Sequence. Majors only.
207 Gateway to Media III (4) Integrates critical thinking and intermediate nonfiction storytelling across media platforms. Sequence. Majors only.
208 Introduction to Documentary Production (4) Introduction to the theory and practice of documentary production. Focuses on aesthetics, technology, research, and writing fundamentals of documentary making, covering preproduction, production, and postproduction.
314 Introduction to Media Studies (3–4) Presents a historical overview of the study of media, with in-depth discussion of primary theoretical approaches and their application to the current media environment. Prereq: J 201. Bybee, Merskin, Steeves, Wasko.
320 Women, Minorities, and Media (4) Inequities in mass media with regard to gender, race, and ethnicity. Ramifications and possible mechanisms of change. Martinez, Merskin, Steeves.
330 Introduction to Electronic Media (4) Introduction to aesthetic and technical elements, as well as professional issues, involved in communication through video and audio. J majors only. Martinez, Palfreman, Upshaw.
331 Digital Video Production (4) Introduction to techniques of single-camera field video production. J majors only. Prereq: J 330. Martinez, Miller.
333 Writing for Multimedia (4) Introduction to the process and practice of writing for multimedia, including print, audio-video, computer-assisted presentation, web-based applications, and striking the balance between word and image. Prereq: multimedia minor standing.
340 Principles of Advertising (4) Role of advertising in the distribution of goods and services; the advertising agency; the campaign; research and testing; the selection of media: print, electronic, outdoor advertising, direct mailing. Frazer, Morrison, Sheehan.
350 Principles of Public Relations (4) Overview of public relations practice in a diverse global society, including theory, career opportunities, history, communication forms and channels, and legal and ethical concerns. Curtin, Gallicano.
361 Reporting I (4) News gathering and writing. Extensive writing inside and outside of class in a variety of forms: news, features, interviews, multimedia scripts. Journalism majors only. Maier, Werner.
365 Photojournalism (4) Visual reporting techniques, with emphasis on practice, law, and ethics of photojournalism and photographic communication. Laboratory- and portfolio-intensive. Majors only. Newton, Ryan.
371 Feature Writing I (4) Introduction to feature writing for print and online media; marketing your ideas and stories. J majors only. Prereq: J 361. Bassett, Blaine, Wheeler.
385 Communication Law (4) Legal aspects of the mass media: constitutional freedom of expression, news gathering, access to public records and proceedings, libel, privacy, copyright, advertising, electronic media regulation, and antitrust. Prereq: J 201, sophomore standing. Gleason, Youm.
387 Communication History (4) The changing structure and character of the mass media in the United States. Prereq: J 201, sophomore standing. Stavitsky.
396 International Communication (4) National and cultural differences in media and information systems, global news and information flows, implications of rapid technological change, and communication and information policies. Prereq: J 201, sophomore standing. Curtin, Martinez, Stavitsky, Steeves, Youm.
397 Media Ethics (4) Ethical problems in mass media: privacy, violence, pornography, truth telling, objectivity, media codes, public interest, media accountability. Prereq: J 201, sophomore standing. Bivins.
399 Special Studies: [Topic] (1–5R)
401 Research: [Topic] (1–9R)
403 Thesis (1–9R)
404 Internship: [Topic] (1–4R) R for maximum of 4 credits.
405 Reading and Conference: [Topic] (1–9R)
406 Special Problems: [Topic] (1–9R)
407/507 Seminar: [Topic] (1–4R)
408/508 Workshop: [Topic] (1–4R)
409 Practicum: [Topic] (1–4R)
410/510 Experimental Course: [Topic] (1–4R)
412/512 Issues in Communication Studies: [Topic] (4R) Uses a variety of theories and methods to examine specific aspects of media content, processes, and audiences. Majors only. R when topic changes. Bybee, Curtin, Merskin, Wasko.
413 Communication Studies Capstone (4) Draws on skills and knowledge learned in other communications studies and related courses to demonstrate competence in broad areas of research. Prereq: completion of JCOM major requirements. Bybee, Merskin, Wasko.
416/516 Survey of the Documentary (4) Historical and critical survey of the documentary as a form of artistic expression and an instrument of social commentary. Majors or communication studies minors only. Martinez, Miller.
419/519 Editing Theory and Production (4) Introduction to advanced video-editing styles using digital, nonlinear systems. J majors only. Prereq: J 330. Martinez, Miller.
421/521 Documentary Production (4) Workshop in preparation, shooting, and postproduction of the short documentary. J majors only. Prereq: J 331, 432/532. Miller, Palfreman.
432/532 Reporting for Electronic Media (4) Training in gathering, production, and presentation of news for the electronic media. J majors only. Prereq: J 331. Palfreman, Upshaw.
434/534 Advanced Television News (4) News gathering and production for television. Students produce live programming for local cable systems. J majors only. Prereq: J 432/532. Palfreman, Upshaw.
440 Strategic Writing and Media Relations (4) Writing-intensive lab, to produce strategic theory-based content for multiple media platforms using various journalistic styles and storytelling skills, and incorporating ethical media-relations practices. JPR majors only. Prereq: J 350. Curtin, Hagley.
443/543 Advertising Media Planning (4) Objectives and strategy for determining effective methods of reaching a designated target audience. Use of media measurement tools. JAD majors only. Prereq: J 340. Frazer, Koranda, Sheehan.
444/544 Agency Account Management (4) The role of the account executive in the advertising agency examined through case studies. JAD majors only. Prereq: J 340. Koranda, Sheehan.
445/545 Advertising Research (4) Application of quantitative and qualitative research techniques to develop advertising objectives. Assessment and utilization of primary and secondary sources. JAD majors only. Prereq: J 340. Koranda, Sheehan.
448/548 Advertising Campaigns (4) Seniors and graduate students produce a comprehensive campaign involving every aspect of advertising, ranging from market research through creative and media strategy formulation to execution. JAD majors only. Prereq: three from J 443/543, 444/544, 445/545, 450/550, 456/556, 457/557, 458/558, 459/559, 460/560. Frazer, Koranda, Morrison, Sheehan.
449/549 Advanced Advertising Campaigns (5) Team experience of creating a professional-level advertising plan. Students participate in a national competition. JAD majors only. Prereq: instructor’s consent. Koranda.
450/550 Advanced Copy Writing (4) Advanced work in theory and practice of writing advertising copy. Emphasis on clarification and identification of writer’s voice. JAD majors only. Prereq: J 458/558. Koranda, Morrison.
452/552 Strategic Public Relations Communication (4) Advanced writing lab emphasizing business communication, direct-to-consumer strategies and techniques, and effective use of web-based communication strategies. JPR majors only. Prereq: J 440. Gallicano, Hagley.
453/553 Strategic Planning and Cases (4) Campaign planning, administration, crisis communication, and issues management, encompassing research, writing objectives and tactics, evaluation methods, and constructing budgets and timelines. JPR majors only. Prereq: J 440. Curtin, Gallicano, Hagley.
454/554 Public Relations Campaigns (4) Capstone course applying theory, skills, and team-based approaches to researching, planning, presenting, and implementing a campaign for a client. Professional portfolios presented and reviewed. JPR majors only. Prereq: J 452/552, 453/553, 495/595. Curtin, Gallicano, Hagley.
456/556 The Creative Strategist (4) Creative approaches to ideation and strategic thinking for all advertising specialties. Emphasis: creative process, generative techniques, teamwork, career planning, industry trends. JAD majors only. Prereq: J 340.
457/557 Curiosity for Strategists (4) Explores the building of intellectual curiosity as a problem-solving technique within the context of culture and media. Emphasis: critical thinking, readings, projects, performance. JAD majors only. Prereq: J 340.
458/558 Writing Design Concepts (4) Conceptual problem-solving for traditional and emerging media. Emphasis: conceptual development, advertising writing, design, campaigns, presentation of developed work. JAD majors only. Prereq: J 340.
459/559 Branding and Content (4) Capstone course on brand portfolio development for writers, art directors, and strategists. Emphasis: production, multiple-platform creative development, industry-focused portfolios. JAD majors only. Prereq: J 340, J 458.
460/560 Brand Development: [Topic] (4R) Revolving topics on emerging issues in branding and advertising. JAD majors only. Prereq: J 340. R when topic changes.
461/561 Newspaper Editing (4) Copyediting, headline writing, and page design for newspapers in print and online; emphasis on grammar and style. J majors only. Prereq: J 361 or equivalent.
462/562 Reporting II (4) Advanced reporting on public affairs and community news. J majors only. Prereq: J 361. Maier.
463/563 Specialized Reporting: [Topic] (1–4R) Reporting of special topics, including the environment, business and economics, politics, health and medicine, science, the arts, and precision journalism. J majors only. Prereq: J 361 or 432/532. Bassett, Maier, Wheeler.
464/564 Newspaper Design (4) Conceptual and technical training in the design and layout of newspapers in various formats. Prereq: J 361. Russial.
465/565 Cyberjournalism (4) Critically examines components of online journalism; explores various aspects of web publishing. Participants collaborate in creating a class website. J majors only. Prereq: J 432/532 or 461/561. Russial.
466/566 Advanced Photojournalism: [Topic] (4R) Intensive visual reporting techniques, with emphasis on digital production, color, lighting, in-depth storytelling, documentary, and portfolio. Majors only. Prereq: J 365. R when topic changes.
467/567 Issues in International Communication: [Topic] (4R) Topics focus on global media issues. Majors only. Prereq: instructor’s consent. R when topic changes.
468/568 Advanced News Editing (4) Advanced training in news editing under newsroom conditions. Discussion of issues in editing, headline writing, and news judgment. Includes work with web-based journalism. Focus on teamwork. J majors only. Prereq: J 461/561. Russial.
472/572 Feature Writing II (4) In-depth story research and advanced feature writing for print and online markets. Individual conferences. J majors only. Prereq: J 371. J majors only.
473/573 Magazine Feature Editing (4) In-depth story research and advanced feature writing for print and online markets. Individual conferences. J majors only. Prereq: J 371. Bassett, Blaine, Kessler, Wheeler.
474/574 Magazine Industry and Strategies (4) How editors plan issues and interact with colleagues in circulation, graphics, production, and advertising. Trends, strategies, and ethics. J majors only. Prereq: J 371.
475/575 Flux Magazine Production (1–5R) Planning and production of Flux magazine. Students make and carry out assignments, write and edit stories, take photos, sell advertising, design and layout magazine. Prereq: instructor’s consent. R for a maximum of 12 credits. Blaine.
476/576 Magazine Design and Production (4) Issues and techniques in picture editing, typography, and work-picture composition for long-form visual storytelling across media platforms. Prereq: instructor’s consent.
483/583 The Journalistic Interview (4) Gathering information through asking questions. Literature and research findings on techniques of listening, nonverbal communication, and psychological dynamics of the interview relationship in journalistic situations. J majors only. Prereq: J 361. Blaine, Kessler, Maier.
495/595 Research Methods: [Topic] (4) Uses a variety of quantitative and qualitative methods to examine concepts and processes of research used in such areas as advertising, public relations, journalism, and communication studies. J majors only. Prereq: junior standing. R when topic changes for a maximum of 12 credits.
496/596 Communication Ethics and Law: [Topic] (4–8R) Analyses of ethical and legal issues confronting the communications industry using various ethical and legal theories, readings, and cases relevant to the specific topic. Majors only. R when topic changes. Bivins, Newton, Wheeler.
503 Thesis (1–9R)
601 Research: [Topic] (1–6R) R for maximum of 16 credits.
602 Supervised College Teaching (1–5R) R for maximum of 5 credits.
603 Dissertation (1–16R) R for maximum of 18 credits.
604 Internship: [Topic] (1–4R) R for maximum of 4 credits.
605 Reading and Conference: [Topic] (1–6R) R for maximum of 16 credits.
606 Special Problems: [Topic] (1–6R) R for maximum of 16 credits.
607 Seminar: [Topic] (1–5R)
608 Workshop: [Topic] (1–6R) R for maximum of 16 credits.
609 Terminal Project (1–6R) R for maximum of 6 credits.
610 Experimental Course: [Topic] (1–5R)
611 Mass Communication and Society (4) Review of the literature of mass communication. Introduction to graduate study in journalism and communication. Curtin, Maier, Merskin.
613 Mass Communication Theories (4) Survey of major theoretical approaches to the study of journalism and mass communication. Curtin, Stavitsky.
619 Teaching and the Professional Life (4) Explores teaching strategies, curriculum development, and other aspects of academic professional life in journalism and communication. McDonald, Sheehan.
620 Public Relations Planning Theory (4) Public relations management including systems theory and various formulas for program planning and evaluation. Curtin.
621 Foundations of Strategic Communication (4) Reviews major theories, models, and practices in strategic communication. Theoretical topics include media effects and persuasion as applied to public relations, advertising, and other strategic communication.
622 Strategic Communication Planning (4) Study of theory and practice of audience-context analysis, message development, persuasion techniques, and communication tactics; application to real-world situations. Offered alternate years.
623 Creativity in Strategic Communication (4) Explores the use of creative conceptual thinking as part of the strategic basis in successful communication campaigns.
624 Strategic Communication: [Topic] (2R) Explores problems and specialized skills needed in strategic communication management. Examples include crisis communication, creativity in business, corporate social responsibility. R when topic changes.
625 Introduction to the Faculty (1) Introduces new graduate students to faculty expertise in the areas of research, creative or professional work, and teaching in the School of Journalism and Communication.
631 Literature of Literary Journalism (4) Explores philosophical, historical, literary, and moral issues related to the genre of literary journalism, or creative nonfiction. Prereq: departmental approval. Bassett, Kessler.
633 Writing About . . . : [Topic] (3R) Advanced, intensive, three-day writing workshops led by notable writers of literary nonfiction. Kessler. R for maximum of 12 credits.
635, 636 Literary Nonfiction I,II (6,6) Concentrates on student writing of nonfiction in a workshop setting. Prereq: departmental approval. Kessler.
638 Writing the Nonfiction Book (4) Explores the book-publishing industry. Focuses on conceptualizing a book-length work of literary nonfiction. Prereq: J 631. Kessler.
640 Proseminar I (5) Overview of theories used to study mediated communication, mass communication, and communication technologies; theory application to media processes; discussion of enduring issues in the field. Prereq: doctoral standing. Steeves, Wasko.
641 Qualitative Research Methods (4) Introduces qualitative research methods including traditional historical inquiry, oral history, ethnography, and participant observation. Prereq: J 613 or 640. Newton, Steeves.
642 Quantitative Research Methods (4) Introduces and analyzes quantitative research methods in terms of design, measurement, inference, and validity. Focuses on conceptualization in communication research. Prereq: J 613 or 640. Curtin, Maier, Russial, Sheehan.
643 Proseminar II (5) Seminar participants demonstrate competence in broad families of social research by drawing on skills and knowledge obtained in J 640–642. Prereq: J 640, 641, 642. Steeves, Wasko.
644 Philosophy of Communication (4) Explores the philosophical foundations of communication in the United States—including political philosophies that range from Milton to McLuhan. Bivins.
646 Political Economy of Communication (4) Introduction to the political economy of communication. Includes such issues as ownership and control patterns; the role of the state; labor; intellectual property rights; and international markets. Wasko.
647 Theoretical Foundations of Communication Ethics (4) Exploration of ethical theories and issues related to the mass media and other relevant forms of mass communication. Offered alternate years.
648 Cultural Approaches to Communication (4) Examination of communication and mediated communication as cultural processes in the production and reproduction of social systems. Bybee.
649 International Communication (4) Examines global communication structures and processes and their consequences. Topics include new technologies, news and information organizations, cross-cultural uses of Western media, and information policies.
652 Communication and Politics: [Topic] (4R) Examines communication and mediated communication in formal political settings as well as the general exercise of political power throughout society. R when topic changes for maximum of 12 credits. Bybee.
660 Advanced Research Methods: [Topic] (4R) Explores specific qualitative or quantitative communication research methods. Topics may include discourse analysis, oral history, ethnography, historical methods, legal methods, content analysis, and survey methods. Prereq: J 641 or 642 depending on topic. R when topic changes.