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J 616 Introduction to Strategic Communication Marketing.

4 Credits.

Discussion of fundamental marketing concepts from the perspective of the manager. Analysis of complex marketing challenges in research, segmentation, targeting, pricing, distribution, and branding.

Comparative Literature

...Vallega-Neu, philosophy David J. Vazquez, English Elizabeth...615 ) , Transmedial Aesthetics ( COLT 616 ) , and at least...


...1990, Iowa. (1990) George J. Sheridan Jr., associate...Development 3 1 HIST 616 Graduate Student Conference...